January 2013 - 17

Sarasota Bridge Club

Summer of technology

sending her Easybridge!
calendar year," says
teaching
posters
out
to
Henderson. "Then, for
The In-Between Club has been using
a professional printer to
every 100 members
electronic scoring devices for years
be
redone.
"The
dummy
recruited, regardless of
- newplicate students are raised with
hand
poster
was
a
tip
the number of years it
them. The club also houses a duplicatfrom
Amy
Nellissen,
of
takes, there's a bonus
ing machine that they share with the
the
American
Bridge
check of $500."
unit. A volunteer arrives an hour or
Teachers'
Association.
It
"For most of us,
so before game time to prepare the
is
the
single
best
tip
I've
bridge
has become our
boards.
ever
seen."
social
core,"
says Lenore
"Did you see the new web site?"
Last summer, the
Bumstead. "Without duasked one player of another before a
In-Between
Club
joined
plicate bridge, we'd have
game. "Oh, it's really neat!" Club memthe
network
of
clubs
to hold up gas stations
bers not only notice the products of
"For most of us, bridge
offering
"The
Common
for excitement." The
Golden's commitment to technological
has become our social
Game."
According
to
retired New York seccore."
upgrades, they applaud her constant
Common
Game
founder
- Lenore Bumstead retary especially appreimpetus to improve.
Whipple,
the
service
ciates the In-Between
Golden calls 2012 her "summer of
"provides
bridge
players
Club's environment -
technology." She credits Jay Whipple
the opportunity to compare their re"serious but fun." Bumstead recalled
in Boca Raton FL with a lot of the
sults
with
players
at
other
clubs,
playthe "six-month exile" of a player
advice and assistance
ing
the
same
hands,
for bad behavior. "Golden is a good
she received.
in
Florida
and
across
businesswoman who understands her
One summer innovathe
country."
A
major
customers."
tion was a new email
benefit
is
that
smaller
At game time, Golden flicks on the
marketing program.
clubs
can
compete
in
a
microphone.
"Please take your seats."
"Go Daddy is like Conlarger
field.
The
players
move to their assigned
stant Contact - we're
"Another thing the
places. One of the things nearly all of
not severely limited in
Common
Game
will
the players appreciate about Golden's
how many emails we
do
if
you
provide
your
game is the pace - it starts on time,
can send out each day
email
-
and
you
must
rounds are called on time and the
before we're accused
be
an
ACBL
member
game ends on time.
of spamming," she
for
this
-
is
email
"We have 14 tables in sections A and
explains. Her previous
your
results
to
you
B,
13 tables in section C and 15 tables
arrangement allowed
immediately
after
the
in
section
D (the 0-199ers). Let's
only 100 emails to be
game along with an
remember Zero Tolerance. Let's have
sent every two hours.
"The dummy hand poster online link." Golden
a pleasant afternoon and good luck
"We had to start on
was a tip from the ABTA." says, "My players have today."
r
Tuesday to get out
- Michelle Golden
really
enjoyed
this."
notices for workshops
The postmortem exthe following Monday,"
RESOURCES
pert analysis provided
she says.
*	 The	In-Between	Bridge	Club:	
is particularly popular among her
While the Go Daddy email marketinbetweenbridge.com
ing package includes a free website, it novice/intermediate crowd.
*	 The	Common	Game:	
isn't big enough for the club's needs,
thecommongame.com
according to Golden. "So we upgraded Rewards
*	 ACBL	CAP	(including	other	marto a new, paid website."
Certainly another ACBL offering
keting assistance and information
In addition to converting its comthat benefits Golden is the recruitment
about recruiting incentives): acbl.
puters to a new operating system, the
incentive program. According to Club
org, then click on "Marketing" on
club acquired a new projector over the and Membership Service Manager
the horizontal blue bar near the top
summer so that teachers can use Pow- Lorrie Henderson, a club earns an
*	 Go	Daddy:	godaddy.com,	see	"Grow	
erPoint in their lessons. "That means
upgraded club championship for every
with web tools"
creating PowerPoint presentations
*	 Easybridge!	Contact	Marti	Rone10 new members recruited.
mus at mronemus@comcast.net or
for all of our classes and workshops,"
"A club official collects a $100 gift
717-699-5222. Easybridge! 1, 2 and 3
says Golden. "Another project."
certificate to Baron Barclay for every
available from BaronBarclay.com
She counts among the club upgrades 25 new members recruited within a
January 2013 Bridge Bulletin

17
http://www.inbetweenbridge.com http://www.thecommongame.com http://www.godaddy.com http://www.BaronBarclay.com
Table of Contents for the Digital Edition of January 2013
