September 2014 - 18

➤ Giving Counts continued from page 15
memory care providers. Transportation and food were
provided by the facilities. Breakfast was served at 9 a.m. at
the first stop and lunch at noon at the second stop. The day
ended at 4:30 p.m. with an ice cream party.
Compton says her daughter, Taylor, is making a documentary that chronicles the kids' Friday tour as well as BAND's
once-again wildly successful The Longest Day. The film is in
the editing stages.
Outside the box
At the beginning of June, New York City was still a noshow on the roster of The Longest Day teams. Lindsey
Weinger, a driven, organized businesswoman and bridge
player, fixed that.
She coordinated games and attendant activities (classes,
auctions, raffles, T-shirt sales) at the Cavendish Club and
the Manhattan Bridge Club.
After taking Manhattan, she took to the Internet. Using
a platform called MyEvent, Weinger set up an auction site
where anyone in the world could bid on a variety of bridge
experiences. Working with Stef's Bridge School, Weinger
tapped a number of notables to donate their time and expertise. Up for bid were online playing lessons with luminaries
such as Bob Hamman and Mike Passell, a playing lesson
with John Kranyak at an NYC club and drinks and bar
snacks with Stef Doran Scott and Petra Hamman.
The platform also enabled the online Bridge Winners
community to get into the action on short notice. Organized
at the Bridge Winners end by Polly Siegel, the whole contingent - Jason Feldman, Galvin Wolpert, Steve Weinstein,
Greg Humphreys, Ari Greenberg and Adam Parish - leapt
onto the auction block.
Wolpert, one of the Bridge Winners founders, says, "We

Photo by Peg Kaplan

The Platinum CEM contingent: (seated) Lindsey Weinger and Bob
Hamman; (standing, center row) Jason Feldman, Ari Greenberg, Polly
Siegel, Stefanie Scott, Petra Hamman and Daniel Lavee; (standing,
back row) Adam Parrish and Gavin Wolpert.

18 Bridge Bulletin September 2014

look forward to next year and hope more players will support the cause by joining the auction or bidding."
All told, the Platinum CEM team brought in $13,678. Weinger's personal goal for next year? "Ten times the revenue!"
Publicity hogs
The Northeast
Louisiana Bridge
Association in
Monroe LA developed an unusual
partnership to promote The Longest
Day: They challenged their local
Harley-Davidson
motorcycle club,
Bleu Bayou Harley
Owners Group, to
match up to $500.
"Bring it," replied
Bikin' and bridgin' for Alzheimer's: Chuck
Chuck Adams, the
H.O.G. club's direc- Adams and Martha Young.
tor, and Bridge vs.
Bikers was on.
Martha Young, the intrepid genius behind the challenge,
was doing more than soliciting a donation, however; she was
also creating an unusual storyline to hook media interest.
Young, Adams and a few of their cohorts staged some
publicity stills, which were distributed to news media and
magazines. The challenge was featured on television, online
and in newspaper and magazine stories.
Just as bridge players were playing bridge, Adams and
his club did something they love on The Longest Day. He
blogged:
Today, just after sunrise, a group of motorcycle riders met at a
truck stop in West Monroe LA to ride our Harley-Davidson bikes
down to New Roads LA, a historic district just outside of Baton
Rouge, about three and a half hours away ...
We carefully mapped out the route, avoiding the interstate
highways and taking the back roads so that we could make a
successful ride for a good cause. And we did just that! The ride
down here today, although hot with temperatures approaching
the 90s, was very nice. We had the bayous on one side of us,
and the cedar and cypress trees with Spanish moss hanging from
them on the other side. This is what we in the South like to call
true country living, with the good smells of the trees and grass
and the occasional bad smells of the chicken houses.
My wife, Teresa, and I both wore our purple Alzheimer's Association T-shirts that the bridge ladies gave us. I hope their all-day
bridge marathon is just as enjoyable as this charity ride has been
for us.
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Table of Contents for the Digital Edition of September 2014