February 2020 - 58
Advanced Players
Bidding Matters
BY KAREN WALKER
kwbridge.com
Contest their notrump? - part 14
Your right-hand opponent opens
1NT (12-14 points). What's your call
holding:
(1) ♠Q J 10 5 4 ♥K Q 10 6 ♦4 ♣10 7 2?
(2) ♠J 6 ♥K J 9 7 5 ♦A 10 4 ♣K Q 3?
(3) ♠6 ♥A K J 9 6 2 ♦K Q J ♣J 7 4?
In previous issues, we looked at the
use of a card-showing double over
your opponent's weak notrump. This
double, which suggests penalizing 1NT,
is usually a semi-balanced hand that's
better than opener's. A double of a
12-14 1NT shows 15+ points or 14 with
a good lead.
With other hand types, an overcall
will be your best entry into the auction. Bidding over a weak 1NT shows
the same type of hand as over a strong
notrump - unbalanced, with at least 9
cards in two suits. An important difference is what you should promise in
overall strength.
When the opponents open a strong
1NT, your goal is to interfere with their
auction and find a safe partscore. You'll
rarely have a game contract available,
so you can bid with a wide range of
strengths and not worry about how
many points you're promising. Not
vulnerable, you might have nothing
more than a good six-card suit or a twosuiter such as Hand 1 above.
A weak notrump opening calls for a
different strategy. In these auctions,
it's more likely your side has game
58 Bridge Bulletin February 2020
values, so your focus should be on
constructive bidding. Even the higher
weak-notrump range of 13-15 will be
13 points more often than 15. If you and
partner have a good fit, you don't need
all the remaining high-card points to
make a game.
To involve partner in these decisions, you need to agree on a higher
minimum for overcalls and forgo those
whose main purpose is disrupting the
opponents' bidding. If it's your deal, the
1NT bid was the real disruption. Like
the old advice "never preempt the preempter," there's no point in trying to
interfere with their auction if they've
already interfered with yours.
It's tempting to show a major twosuiter with Hand 1, and it's true that
you could have a good partscore available. Your best course, though, is to
pass. This is not the constructive hand
partner will expect, so if he has enough
to make 2♥ or 2♠, he'll probably bid
higher. You can't count on partner to
accurately assess game prospects if
you'll make the same bid with 8 points
or 14.
Hand 2 has more than enough
strength for an overcall, but the balanced pattern should talk you into
passing. Although it's 14 points, it has
the same number of losers as the 8
points in Hand 1. It's closer to a double
than a suit overcall, but K-J-9-7-5
isn't a strong enough suit to justify
stretching.
Hand 3 has the points for a double,
but with such good offensive values, an
overcall rates to be better. If you double
and partner is broke, he may run to 2♠
and you'll have to bid an uncomfortable
3♥. If partner has enough to pass the
double, the opponents are likely to run
to a safer spot.
With a hand like No. 3 that has more
playing tricks - a seventh heart, for
example - you can jump to 3♥ to show
a stronger overcall. This should not be
played as preemptive over a weak 1NT.
It's highly invitational and asks partner
to bid on to game if he has a few tricks.
Here's a summary of your actions
over an opponent's weak 1NT opener:
Double = At least 1-2 points more than
opener's range or the top of that range
with a good five-card suit to lead.
Overcall = An unbalanced hand - a
six-plus-card suit or at least 5-4 in two
suits - with a good 10 up to 16 points. A
typical overcall has six losers.
Jump overcall = Long, strong suit and
no more than five losers.
Pass = All other hands, including balanced hands of up to 14 points.
◾
http://www.kwbridge.com
February 2020
Table of Contents for the Digital Edition of February 2020
In First Seat - Paul Linxwiler
Inbox -Letters to the Editor
A Message from the President
Columbus NABC
Effervescent Success
Repeated Finesse
Hot Streak
San Francisco Results
ACBL Board Minuts
Golden Gate, Silver Screen
Hall Of Fame
Club News
Ruling the Game
The Bidding Box
It's Your Call
Card Play 101 - by Phillip Alder
Parrish the Thought - Adam Parrish
Reasoning with Robert - Robert Todd
Startup Bridge by Lynn Berg
Ask Jerry - by Jerry Helms
Bidding Basics by Larry Cohen
Mike's Bridge Lesson - Mike Lawrence
The Real Deal - by Larry Cohen
Chalk Talk- Eddie Kantar
West Hands -Bidding Box
Boehm on Bridge
Misplay these Hands with Me - by Mark Horton
East Hands -Bidding Box
Challenge of the Month
Better Bridge with Bergen-Marty Bergen
Bidding Matters - by Karen Walker
Test Your Play
Mike's Advice - by Mike Lawrence
Solutions to Test Your Play
My Bridge and Yours - by Frank Stewart
Dear Billy - by Billy Miller
Bridge with the Abbot - by David Bird
George's World - by George Jacobs
Lessons Learned - Michael Berkowitz
Instant Matchpoint Game Winners
Tournament Talk
New Life Masters
Life Master Milestones
In Memoriam
Obit - Claude W. Cain III (1944-2019)
Obit - Martin Miller (1937-2019)
Obit - Joyce Penn (1940-2019)
Obit - Charles Frederick Gill (1949-2019)
Big Games
Tournament Directory
February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - In First Seat - Paul Linxwiler
February 2020 - Inbox -Letters to the Editor
February 2020 - 8
February 2020 - A Message from the President
February 2020 - Columbus NABC
February 2020 - 11
February 2020 - 12
February 2020 - Effervescent Success
February 2020 - 14
February 2020 - 15
February 2020 - Repeated Finesse
February 2020 - 17
February 2020 - 18
February 2020 - Hot Streak
February 2020 - 20
February 2020 - 21
February 2020 - 22
February 2020 - 23
February 2020 - San Francisco Results
February 2020 - 25
February 2020 - 26
February 2020 - 27
February 2020 - 28
February 2020 - 29
February 2020 - ACBL Board Minuts
February 2020 - Golden Gate, Silver Screen
February 2020 - Hall Of Fame
February 2020 - 33
February 2020 - Club News
February 2020 - 35
February 2020 - Ruling the Game
February 2020 - The Bidding Box
February 2020 - 38
February 2020 - 39
February 2020 - It's Your Call
February 2020 - 41
February 2020 - 42
February 2020 - 43
February 2020 - Card Play 101 - by Phillip Alder
February 2020 - Parrish the Thought - Adam Parrish
February 2020 - Reasoning with Robert - Robert Todd
February 2020 - Startup Bridge by Lynn Berg
February 2020 - Ask Jerry - by Jerry Helms
February 2020 - Bidding Basics by Larry Cohen
February 2020 - 50
February 2020 - Mike's Bridge Lesson - Mike Lawrence
February 2020 - The Real Deal - by Larry Cohen
February 2020 - West Hands -Bidding Box
February 2020 - Boehm on Bridge
February 2020 - East Hands -Bidding Box
February 2020 - Challenge of the Month
February 2020 - Better Bridge with Bergen-Marty Bergen
February 2020 - Bidding Matters - by Karen Walker
February 2020 - Test Your Play
February 2020 - Mike's Advice - by Mike Lawrence
February 2020 - Solutions to Test Your Play
February 2020 - My Bridge and Yours - by Frank Stewart
February 2020 - Dear Billy - by Billy Miller
February 2020 - Bridge with the Abbot - by David Bird
February 2020 - 65
February 2020 - Lessons Learned - Michael Berkowitz
February 2020 - Instant Matchpoint Game Winners
February 2020 - Tournament Talk
February 2020 - New Life Masters
February 2020 - Life Master Milestones
February 2020 - 71
February 2020 - Obit - Martin Miller (1937-2019)
February 2020 - Obit - Charles Frederick Gill (1949-2019)
February 2020 - Tournament Directory
February 2020 - 75
February 2020 - 76
February 2020 - 77
February 2020 - 78
February 2020 - 79
February 2020 - 80
February 2020 - 81
February 2020 - 82
February 2020 - 83
February 2020 - 84
https://www.nxtbook.com/acbl/bridgebulletin/2024_12
https://www.nxtbook.com/acbl/bridgebulletin/2024_11
https://www.nxtbook.com/acbl/bridgebulletin/2024_10
https://www.nxtbook.com/acbl/bridgebulletin/2024_09
https://www.nxtbook.com/acbl/bridgebulletin/2024_08
https://www.nxtbook.com/acbl/bridgebulletin/2024_07
https://www.nxtbook.com/acbl/bridgebulletin/2024_06
https://www.nxtbook.com/acbl/bridgebulletin/2024_05
https://www.nxtbook.com/acbl/bridgebulletin/2024_04
https://www.nxtbook.com/acbl/bridgebulletin/2024_03
https://www.nxtbook.com/acbl/bridgebulletin/2024_02
https://www.nxtbook.com/acbl/bridgebulletin/2024_01
https://www.nxtbook.com/acbl/bridgebulletin/2023_12
https://www.nxtbook.com/acbl/bridgebulletin/2023_11
https://www.nxtbook.com/acbl/bridgebulletin/2023_10
https://www.nxtbook.com/acbl/bridgebulletin/2023_09
https://www.nxtbook.com/acbl/bridgebulletin/2023_08
https://www.nxtbook.com/acbl/bridgebulletin/2023_07
https://www.nxtbook.com/acbl/bridgebulletin/2023_06
https://www.nxtbook.com/acbl/bridgebulletin/2023_05
https://www.nxtbook.com/acbl/bridgebulletin/2023_04
https://www.nxtbook.com/acbl/bridgebulletin/2023_03
https://www.nxtbook.com/acbl/bridgebulletin/2023_02
https://www.nxtbook.com/acbl/bridgebulletin/2023_01
https://www.nxtbook.com/acbl/bridgebulletin/2022_11
https://www.nxtbook.com/acbl/bridgebulletin/2022_12
https://www.nxtbook.com/acbl/bridgebulletin/2022_10
https://www.nxtbook.com/acbl/bridgebulletin/2022_09
https://www.nxtbook.com/acbl/bridgebulletin/2022_08
https://www.nxtbook.com/acbl/bridgebulletin/2022_07
https://www.nxtbook.com/acbl/bridgebulletin/2022_06
https://www.nxtbook.com/acbl/bridgebulletin/2022_05
https://www.nxtbook.com/acbl/bridgebulletin/2022_04
https://www.nxtbook.com/acbl/bridgebulletin/2022_03
https://www.nxtbook.com/acbl/bridgebulletin/2022_02
https://www.nxtbook.com/acbl/bridgebulletin/2022_01
https://www.nxtbook.com/acbl/bridgebulletin/2021_12
https://www.nxtbook.com/acbl/bridgebulletin/2021_11
https://www.nxtbook.com/acbl/bridgebulletin/2021_10
https://www.nxtbook.com/acbl/bridgebulletin/2021_09
https://www.nxtbook.com/acbl/bridgebulletin/2021_08
https://www.nxtbook.com/acbl/bridgebulletin/2021_07
https://www.nxtbook.com/acbl/bridgebulletin/2021_06
https://www.nxtbook.com/acbl/bridgebulletin/2021_05
https://www.nxtbook.com/acbl/bridgebulletin/2021_04
https://www.nxtbook.com/acbl/bridgebulletin/2021_03
https://www.nxtbook.com/acbl/bridgebulletin/2021_02
https://www.nxtbook.com/acbl/bridgebulletin/2021_01
https://www.nxtbook.com/acbl/bridgebulletin/2020_12
https://www.nxtbook.com/acbl/bridgebulletin/2020_11
https://www.nxtbook.com/acbl/bridgebulletin/2020_10
https://www.nxtbook.com/acbl/bridgebulletin/2020_09
https://www.nxtbook.com/acbl/bridgebulletin/2020_08
https://www.nxtbook.com/acbl/bridgebulletin/2020_07
https://www.nxtbook.com/acbl/bridgebulletin/2020_06
https://www.nxtbook.com/acbl/bridgebulletin/2020_05
https://www.nxtbook.com/acbl/bridgebulletin/2020_04
https://www.nxtbook.com/acbl/bridgebulletin/2020_03
https://www.nxtbook.com/acbl/bridgebulletin/2020_02
https://www.nxtbook.com/acbl/bridgebulletin/2020_01a
https://www.nxtbook.com/acbl/bridgebulletin/2019_12
https://www.nxtbook.com/acbl/bridgebulletin/2019_11
https://www.nxtbook.com/acbl/bridgebulletin/2019_10
https://www.nxtbook.com/acbl/bridgebulletin/2019_09
https://www.nxtbook.com/acbl/bridgebulletin/2019_08
https://www.nxtbook.com/acbl/bridgebulletin/2019_07
https://www.nxtbook.com/acbl/bridgebulletin/2019_06
https://www.nxtbook.com/acbl/bridgebulletin/2019_05
https://www.nxtbook.com/acbl/bridgebulletin/2019_04
https://www.nxtbook.com/acbl/bridgebulletin/2019_03
https://www.nxtbook.com/acbl/bridgebulletin/2019_02
https://www.nxtbook.com/acbl/bridgebulletin/2019_01
https://www.nxtbook.com/acbl/bridgebulletin/2018_12
https://www.nxtbook.com/acbl/bridgebulletin/2018_11
https://www.nxtbook.com/acbl/bridgebulletin/2018_10
https://www.nxtbook.com/acbl/bridgebulletin/2018_09
https://www.nxtbook.com/acbl/bridgebulletin/2018_08
https://www.nxtbook.com/acbl/bridgebulletin/2018_07
https://www.nxtbook.com/acbl/bridgebulletin/2018_06
https://www.nxtbook.com/acbl/bridgebulletin/2018_05
https://www.nxtbook.com/acbl/bridgebulletin/2018_04
https://www.nxtbook.com/acbl/bridgebulletin/2018_03
https://www.nxtbook.com/acbl/bridgebulletin/2018_02
https://www.nxtbook.com/acbl/bridgebulletin/2018_01
https://www.nxtbook.com/acbl/bridgebulletin/2017_12
https://www.nxtbook.com/acbl/bridgebulletin/2017_11
https://www.nxtbook.com/acbl/bridgebulletin/2017_10
https://www.nxtbook.com/acbl/bridgebulletin/2017_09
https://www.nxtbook.com/acbl/bridgebulletin/2017_08
https://www.nxtbook.com/acbl/bridgebulletin/2017_07
https://www.nxtbook.com/acbl/bridgebulletin/2017_06
https://www.nxtbook.com/acbl/bridgebulletin/2017_05
https://www.nxtbook.com/acbl/bridgebulletin/2017_04
https://www.nxtbook.com/acbl/bridgebulletin/2017_03
https://www.nxtbook.com/acbl/bridgebulletin/2017_02
https://www.nxtbook.com/acbl/bridgebulletin/2017_01
https://www.nxtbook.com/acbl/bridgebulletin/2016_12
https://www.nxtbook.com/acbl/bridgebulletin/2016_11
https://www.nxtbook.com/acbl/bridgebulletin/2016_10
https://www.nxtbook.com/acbl/bridgebulletin/2016_09
https://www.nxtbook.com/acbl/bridgebulletin/2016_08
https://www.nxtbook.com/acbl/bridgebulletin/2016_07
https://www.nxtbook.com/acbl/bridgebulletin/2016_06
https://www.nxtbook.com/acbl/bridgebulletin/2016_05
https://www.nxtbook.com/acbl/bridgebulletin/2016_04
https://www.nxtbook.com/acbl/bridgebulletin/2016_03
https://www.nxtbook.com/acbl/bridgebulletin/2016_02
https://www.nxtbook.com/acbl/bridgebulletin/2016_01
https://www.nxtbook.com/acbl/bridgebulletin/2015_12
https://www.nxtbook.com/acbl/bridgebulletin/2015_11
https://www.nxtbook.com/acbl/bridgebulletin/2015_10
https://www.nxtbook.com/acbl/bridgebulletin/2015_09
https://www.nxtbook.com/acbl/bridgebulletin/2015_08
https://www.nxtbook.com/acbl/bridgebulletin/2015_07
https://www.nxtbook.com/acbl/bridgebulletin/2015_06
https://www.nxtbook.com/acbl/bridgebulletin/2015_05
https://www.nxtbook.com/acbl/bridgebulletin/2015_04
https://www.nxtbook.com/acbl/bridgebulletin/2015_03
https://www.nxtbook.com/acbl/bridgebulletin/2015_02
https://www.nxtbook.com/acbl/bridgebulletin/2015_01
https://www.nxtbook.com/acbl/bridgebulletin/2014_12
https://www.nxtbook.com/acbl/bridgebulletin/2014_11
https://www.nxtbook.com/acbl/bridgebulletin/2014_10
https://www.nxtbook.com/acbl/bridgebulletin/2014_09
https://www.nxtbook.com/acbl/bridgebulletin/2014_08
https://www.nxtbook.com/acbl/bridgebulletin/2014_07
https://www.nxtbook.com/acbl/bridgebulletin/2014_06
https://www.nxtbook.com/acbl/bridgebulletin/2014_05
https://www.nxtbook.com/acbl/bridgebulletin/2014_04
https://www.nxtbook.com/acbl/bridgebulletin/2014_03
https://www.nxtbook.com/acbl/bridgebulletin/2014_02
https://www.nxtbook.com/acbl/bridgebulletin/2014_01
https://www.nxtbook.com/acbl/bridgebulletin/2013_12
https://www.nxtbook.com/acbl/bridgebulletin/2013_11
https://www.nxtbook.com/acbl/bridgebulletin/2013_10
https://www.nxtbook.com/acbl/bridgebulletin/2013_09
https://www.nxtbook.com/acbl/bridgebulletin/2013_08
https://www.nxtbook.com/acbl/bridgebulletin/2013_07
https://www.nxtbook.com/acbl/bridgebulletin/2013_06
https://www.nxtbook.com/acbl/bridgebulletin/2013_05
https://www.nxtbook.com/acbl/bridgebulletin/2013_04
https://www.nxtbook.com/acbl/bridgebulletin/2013_03
https://www.nxtbook.com/acbl/bridgebulletin/2013_02
https://www.nxtbook.com/acbl/bridgebulletin/2013_01
https://www.nxtbook.com/acbl/bridgebulletin/2012_12
https://www.nxtbook.com/acbl/bridgebulletin/2012_11
https://www.nxtbook.com/acbl/bridgebulletin/2012_10
https://www.nxtbook.com/acbl/bridgebulletin/2012_09
https://www.nxtbook.com/acbl/bridgebulletin/2012_08
https://www.nxtbook.com/acbl/bridgebulletin/2012_07
https://www.nxtbook.com/acbl/bridgebulletin/2012_06
https://www.nxtbook.com/acbl/bridgebulletin/2012_05
https://www.nxtbook.com/acbl/bridgebulletin/2012_04
https://www.nxtbook.com/acbl/bridgebulletin/2012_03
https://www.nxtbook.com/acbl/bridgebulletin/2012_02
https://www.nxtbook.com/acbl/bridgebulletin/2012_01
https://www.nxtbook.com/acbl/bridgebulletin/2011_12
https://www.nxtbook.com/acbl/bridgebulletin/2011_11
https://www.nxtbook.com/acbl/bridgebulletin/2011_10
https://www.nxtbook.com/acbl/bridgebulletin/2011_09
https://www.nxtbook.com/acbl/bridgebulletin/2011_08
https://www.nxtbook.com/acbl/bridgebulletin/2011_07
https://www.nxtbook.com/acbl/bridgebulletin/2011_06
https://www.nxtbook.com/acbl/bridgebulletin/2011_05
https://www.nxtbook.com/acbl/bridgebulletin/2011_04
https://www.nxtbook.com/acbl/bridgebulletin/2011_03
https://www.nxtbook.com/acbl/bridgebulletin/2011_02
https://www.nxtbook.com/acbl/bridgebulletin/2011_01
https://www.nxtbook.com/acbl/bridgebulletin/2010_12
https://www.nxtbook.com/acbl/bridgebulletin/2010_11
https://www.nxtbook.com/acbl/bridgebulletin/2010_10
https://www.nxtbook.com/acbl/bridgebulletin/2010_09
https://www.nxtbook.com/acbl/bridgebulletin/2010_08
https://www.nxtbook.com/acbl/bridgebulletin/2010_07
https://www.nxtbook.com/acbl/bridgebulletin/2010_06
https://www.nxtbook.com/acbl/bridgebulletin/2010_05
https://www.nxtbook.com/acbl/bridgebulletin/2010_04
https://www.nxtbook.com/acbl/bridgebulletin/2010_03
https://www.nxtbook.com/acbl/bridgebulletin/2010_02
https://www.nxtbook.com/acbl/bridgebulletin/2010_01
https://www.nxtbook.com/acbl/bridgebulletin/2009_12
https://www.nxtbook.com/acbl/bridgebulletin/2009_11
https://www.nxtbook.com/acbl/bridgebulletin/2009_10
https://www.nxtbook.com/acbl/bridgebulletin/2009_09
https://www.nxtbook.com/acbl/bridgebulletin/2009_08
https://www.nxtbook.com/acbl/bridgebulletin/2009_07
https://www.nxtbook.com/acbl/bridgebulletin/2009_06
https://www.nxtbook.com/acbl/bridgebulletin/2009_05
https://www.nxtbook.com/acbl/bridgebulletin/2009_04
https://www.nxtbook.com/acbl/bridgebulletin/2009_03
https://www.nxtbook.com/acbl/bridgebulletin/2009_02
https://www.nxtbook.com/acbl/bridgebulletin/2009_01
https://www.nxtbook.com/acbl/bridgebulletin/2008_12
https://www.nxtbook.com/acbl/bridgebulletin/2008_11
https://www.nxtbook.com/acbl/bridgebulletin/2008_10
https://www.nxtbook.com/acbl/bridgebulletin/2008_09
https://www.nxtbook.com/acbl/bridgebulletin/2008_08
https://www.nxtbook.com/acbl/bridgebulletin/2008_07
https://www.nxtbook.com/acbl/bridgebulletin/2008_06
https://www.nxtbook.com/acbl/bridgebulletin/2008_05
https://www.nxtbook.com/acbl/bridgebulletin/2008_04
https://www.nxtbook.com/acbl/bridgebulletin/2008_03
https://www.nxtbook.com/acbl/bridgebulletin/2008_02
https://www.nxtbook.com/acbl/bridgebulletin/2008_01
https://www.nxtbook.com/acbl/bridgebulletin/2007_12
https://www.nxtbook.com/acbl/bridgebulletin/2007_11
https://www.nxtbook.com/acbl/bridgebulletin/2007_10
https://www.nxtbook.com/acbl/bridgebulletin/2007_09
https://www.nxtbook.com/acbl/bridgebulletin/2007_08
https://www.nxtbook.com/acbl/bridgebulletin/2007_07
https://www.nxtbook.com/acbl/bridgebulletin/2007_06
https://www.nxtbook.com/acbl/bridgebulletin/2007_05
https://www.nxtbook.com/acbl/bridgebulletin/2007_04
https://www.nxtbook.com/acbl/bridgebulletin/2007_03
https://www.nxtbook.com/acbl/bridgebulletin/2007_02
https://www.nxtbook.com/acbl/bridgebulletin/2007_01
https://www.nxtbook.com/acbl/bridgebulletin/2006_12
https://www.nxtbook.com/acbl/bridgebulletin/2006_11
https://www.nxtbook.com/acbl/bridgebulletin/2006_10
https://www.nxtbook.com/acbl/bridgebulletin/2006_09
https://www.nxtbook.com/acbl/bridgebulletin/2006_08
https://www.nxtbook.com/acbl/bridgebulletin/2006_07
https://www.nxtbook.com/acbl/bridgebulletin/2006_06
https://www.nxtbook.com/acbl/bridgebulletin/2006_05
https://www.nxtbook.com/acbl/bridgebulletin/2006_04
https://www.nxtbook.com/acbl/bridgebulletin/2006_03
https://www.nxtbook.com/acbl/bridgebulletin/2006_02
https://www.nxtbook.com/acbl/bridgebulletin/2006_01
https://www.nxtbook.com/acbl/bridgebulletin/2005_12
https://www.nxtbook.com/acbl/bridgebulletin/2005_11
https://www.nxtbook.com/acbl/bridgebulletin/2005_10
https://www.nxtbook.com/acbl/bridgebulletin/2005_09
https://www.nxtbook.com/acbl/bridgebulletin/2005_08
https://www.nxtbook.com/acbl/bridgebulletin/2005_07
https://www.nxtbook.com/acbl/bridgebulletin/2005_06
https://www.nxtbook.com/acbl/bridgebulletin/2005_05
https://www.nxtbook.com/acbl/bridgebulletin/2005_04
https://www.nxtbook.com/acbl/bridgebulletin/2005_03
https://www.nxtbook.com/acbl/bridgebulletin/2005_02
https://www.nxtbook.com/acbl/bridgebulletin/2005_01
https://www.nxtbookmedia.com