Cablefax The Magazine - July 2022 - 7
AUDIENCE ENGAGEMENT
Bold Live
The Bold and
the Beautiful
Viewers can count on their favorite
soap for a fix of scandal and
intrigue, but for most, the drama
ends when they turn off the TV.
However, fans of CBS' " The Bold
and the Beautiful " know they can simply pick up their phones
on Fridays and talk live to Steffy Forrester or another cast
member from the 35-year-old series. Using an experimental
app called Rodeo, viewers can call in to weekly live YouTube
talk show " Bold Live " and spill the tea with their favorite stars
and supervising producer Casey Kasprzyk. Having Kasprzyk serve as host gives Bold Live that insider edge. He talks shop, dissects storylines
and spills behind-the-scenes dirt with B&B cast members, even peeling back the curtain a bit on what the soap stars are like in real life. With
the number of U.S. daytime soap operas having dwindled to just four today, finding ways to keep that loyal fanbase hooked is critical. Thanks
to Bold Live, fans aren't just passively watching the story. They're calling in to offer up their own plot twists and commentary. Plus, it illustrates
that daytime soap fans are a social media and digital savvy lot. The appeal of a good soap opera is that there are enough surprises to never get
bored. Letting fans be a part of the action only adds to the addictiveness.
1
to " High School Musical: The
Musical: The Series " episode
205: " The Quinceañero "
by hosting a screening to
preview the ep, which sees
Carlos (Frankie Rodriguez)
thrown a surprise Quinceañero
by his boyfriend Seb (Joe
Serafini). There were more
than 5,000 guests who
RSVP'd-including 100 domestic
and international press
outlets, influencers, members
from GLAAD, Latino Equality
Alliance, Mas+ and Disney
Pride along with internal DBT
and Disney+ employees and
fans. Highlights included trivia
with the cast and an exclusive
performance from the world's
first LGBTQ+ mariachi band,
Mariachi Arcoiris.
ST
High School Musical:
The Musical: The
Series Virtual
Quinceañero
Disney helped fans connect
2
ND
TV Time
Whip Media
The name of the business for TV Time
is audience engagement. This TV and
movie tracking app has amassed more
than 20 million registered users. It
helps them keep track of the movies
and shows they're watching, receive tune-in reminders
and discover what to watch next. In the past 12 months,
TV Time added where to watch data-allowing app users
to find out which streaming, broadcast and cable services
their favorite shows and movies are available on-for
more than 4+ million TV episodes and movies across 130+
countries and 1,900+ platforms.
3
thefaxies.com
July 2022
RD
7
PLACE
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http://www.thefaxies.com
Cablefax The Magazine - July 2022
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2022
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