Cablefax The Magazine - August 2021 - 51

OPERATIONS LEADERS
84. MOVER AND SHAKER
Nicolle Pangis | CEO
Ampersand
Years in Media & Broadband: 20+
Education: BA, Boston University; MBA, Rutgers
My personal superpower is: Bravery
Following NCC's rebrand to Ampersand, Pangis helped roll out the
AND Platform, a managed service, audience-first data and tech
engine to accelerate marketers' national and local TV investments
in the multiscreen TV world. She guided the release of a self-service
functionality in beta for the platform a few months later. The momentum,
combined with the company's digital client roster doubling,
led to revenue growth past Ampersand's $2 billion+ base in 2020.
The company was made the exclusive seller of Fios addressable inventory
amidst the pandemic, bringing Verizon to join Comcast, Cox
and Charter in making up the largest national addressable footprint
in the market place.
WHAT HABIT ARE YOU KEEPING POST-PANDEMIC? My
daughters and I (and our one-year-old puppy, Brownie) started having
'girl time' every evening from 8-8:30, in my bedroom. We each can
choose to read, draw or write in a gratitude journal before we go to bed.
Then we play with Brownie and share
with one another one thing we are
thankful for. It is the perfect way to
end the day.
HOW HAS THE PANDEMIC
FOREVER CHANGED
PROGRAMMING? It clearly has
accelerated all the trends that were
happening. Consumers were already
in control, but the past year has matured and accelerated viewership
shifts in the industry by three to five years. From an advertising
perspective, that means we must accelerate the ability to plan, buy,
and measure multiscreen TV at scale. Agencies and clients must lean
into this trend faster than they have. Consumers are literally watching
TV content everywhere on TV now-on every screen and every device.
The task of advertising technologies and sellers is to ensure brands can
reach those consumers appropriately in these various TV environments.
MY COMFORT TV BINGE? I've made good use of quarantine
with MANY TV binges- " Bridgerton, " " Schitt's Creek, " " Call the
Midwife, " the list goes on... I'm finishing " Orange is the New Black "
right now. It makes me feel slightly less lazy to also say I got A LOT of
house projects done, too. ■
85. KEEPING PEOPLE TOGETHER
Chris Lammers | COO/
SVP, Member Development
CableLabs
Years in Media &
Broadband: 42
Education: AB, Stanford
University; JD, University
of Chicago
My personal superpower
is: Connecting - people,
ideas, opportunities
Jared Baumann | VP, Broadband Solutions
NCTC
Years in Media & Broadband: 20+
Education: BA, Business Administration,
Petroleum Land Management, University of
Mississippi
Lammers is constantly bringing people together to talk about the latest
trends in the broadband industry and what solutions are needed
to solve current problems. He developed the MTO Group in CableLabs,
a group of C-suite executives from mid-market and smaller
Cablefax: The Magazine
August 2021
market operators, that meets three times a year to share thoughts
and tackle larger issues. He's constantly sending updated communications
to the group's members, keeping everyone informed on the
state of the industry.
Baumann is always looking for a new partnership that will allow
NCTC members to save money and improve the services they are
offering to customers. Among the deals for which he's responsible
are data services agreements with Windstream Wholesale and a
smart home services contract with Plume.
LAMMERS
MY PROUDEST PROFESSIONAL ACHIEVEMENT
OVER THE PAST 12 MONTHS IS... Leading, coordinating and
supporting the transaction by which SCTE became a part of CableLabs
on January 1, 2021.
WHAT HABIT ARE YOU KEEPING POST-PANDEMIC?
Reading a book each week-I have read over 60 books (fiction and
non-fiction) since mid-March of last year.
HOW DOES THE COUNTRY NARROW THE DIGITAL
DIVIDE? A commitment to public and private funding of network
extension to unserved communities (network-agnostic), connected
devices (PCs, laptops, tablets), subsidized broadband service.
NEW SLANG WORD OR PHRASE YOU'VE LEARNED?
Coronacation, covidiot, magpie, quaranteams, Miss Rona, quarantinis. ■
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