Cablefax The Magazine August 2022 - 4
cablefaxmag.com
vp & group publisher, cablefax
Robbie Caploe
(917) 974-0640, rcaploe@accessintel.com
editorial
Thankfully
Connected
To say that broadband and cable operators change lives with their connections may
sound like mere marketing speak, but I was reminded of how powerful those ties truly
are in recent months.
In May, I had to cancel my 83-year-old father's Comcast service because he was moving
to an assisted living facility. Through more than two decades of reporting on the industry I
know Comcast has revolutionized its customer experience approach, but still I was a little
nervous. Was it going to be difficult to cancel? Were there going to be endless hoops to
jump through?
I was wrong to worry. The process was easy (just drop his equipment off at a UPS
Store), and the customer service associate on the other end showed real compassion. She
remarked that my father was a " Platinum " subscriber who had been a customer since
1983. Rather than a hard sell to keep the service she wished him well with this next stage.
Emotions have been high during this entire process, so the well wishes along with
the reminder of the day we first got cable brought forth a few tears. When the cable guy
showed up on that fateful day, the first thing my seven-year-old self did was tune to
Nickelodeon where I sat glued to " Pinwheel " and " You Can't Do that on Television. " I was
astonished to find there was more to children's TV than " Sesame Street, " Saturday morning
cartoons and " Captain Kangaroo. "
My trip down memory lane isn't the end of the story. The importance of broadband and
video connections was driven home once my father entered his new living quarters. We
quickly discovered he couldn't watch his beloved Atlanta Braves because Bally Sports
South wasn't a part of the facility's video package. Thank goodness for broadband. The
folks at DirecTV got him hooked up with DirecTV Stream, the only live TV streaming service
currently offering the RSN.
He's had a few hiccups navigating the vMPVD service through his Roku device, a sign
more of his stubbornness than a problem with Stream. And every Sunday he calls grumbling
because he can't find the Braves broadcast, thanks to that exclusive MLB Peacock
deal. That's a whole other column, which would begin with the line my dad threw at me
the other day: " Why can't they do it like Ted Turner? "
What struck me through this saga was how important that broadband and cable connection
was during all of this. I'm not exaggerating when I say my father's only passions
are the Braves and his family. With his broadband connection, we can video chat with him
and send photos to his digital picture frame.
The operators in this book are responsible for even more
powerful links to vital telehealth, education, workforce training
and smart city services along with possibilities we can't even
fathom as they upgrade their networks to 10G and beyond.
It can be easy to dismiss some of the life-changing claims
around broadband as hyperbole, but think for a minute where
you'd be without it. Top Ops, indeed!
editorial director, cablefax
Amy Maclean
(301) 354-1760, amaclean@accessintel.com
contributors
Amy Maclean, Cathy Applefeld Olson, Sara Winegardner,
Noah Ziegler
advertising/business
divisional president, marketing & media group
Kerry Smith
(203) 899-8420, ksmith@accessintel.com
director, business development
Ellen Kamhi
(917) 626-5574, ekamhi@accessintel.com
marketing
marketing director
Kate Schaeffer
(301) 354-2303
kschaeffer@accessintel.com
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Danielle Jamar, djamar@accessintel.com
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Reprint Inquiries for Cablefax: The Magazine,
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Cablefax The Magazine August 2022
Table of Contents for the Digital Edition of Cablefax The Magazine August 2022
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