Cablefax The Magazine - December 2021 - 21

Advancement Champion
Women's
Lisa Barroso
SVP, Distribution & Partnership Marketing
Crown Media Family Networks
here's a popular adage that strong women are the
ones you see building one another up instead of tearing
each other down. Under that rule, Barroso wins the
championship belt-or should we say the crown?
T
nity around shared experiences and for the purpose of support,
education and advocacy. "
As SVP of Distribution & Partnership Marketing for Crown Media
Family Networks' three linear networks, SVOD service and burgeoning
AVOD platform, she has more than enough on her plate:
negotiating distribution deals, creating strategic partnerships
and developing unique multiplatform marketing campaigns with
affiliates. Yet she still makes it a priority to pursue professional
advancement for her team, especially her female colleagues.
When the pandemic began, Barroso played a key role in uniting
former WICT Riding Leaders and Betsy Magnus Leadership
Institute graduates from Crown by hosting a monthly Zoom call
to foster relationships among the company's female colleagues
at various professional levels. " The Hallmark brand is all about
celebrating and honoring love, connection, relationship, and the
meaningful moments in our lives. I saw an opportunity to create
that connection for women in our organization who are actively
pursuing and investing in their leadership development, " she
says. " These gatherings will continue because the women have
found value in building community and support around a shared
experience and common interests. "
As a Women's Advancement Champion, Barroso is quick to turn
the spotlight on others. She credits the monthly Zoom gatherings
as something borne out of the vision of Crown Media CEO Wonya
Lucas and the executive leadership team, who she says are
committed to " bringing employees together to create commuCablefax:
The Magazine
December 2021
Colleagues are quick to identify Barroso as one of the most vocal
Crown Media executives regarding industry involvement and engagement,
thus making her a key face of support and advocacy
for the advancement of all colleagues. She's been a part of the
company for more than 21 years-and she views her role more
as career karma. " The biggest influence on my career has been
the dynamic, fearless and incredibly generous female leaders
who invested in me, helped me grow, mentored me, exposed me
to development opportunities or just gave me a seat at a table
or a safe space to find my voice, " she says. " Whether through
my role as a department leader, or via informal mentoring and
sponsorship, I try to pay it forward with a focus on championing
women to find confidence, be brave, take calculated risks, and
be true to themselves as they navigate their career growth. "
Barroso's involvement with WICT over the years helped create a
firm foundation for her to lift up other women. From early on, she
was encouraged to participate in WICT programming for local
chapter events as well as the Rising Leaders program, Signature
Luncheons, Leadership Conferences and BMLI. " At every turn I
could see right in front me what was possible for women in our
industry. I was inspired by their stories and the camaraderie, and
more importantly, by the impact they had, " she says. " When I
was too green to do it on my own, WICT gave me a set of leadership
principles to lean in to with their WICT Touchstones, and
they still remain guiding principles for me today. "
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Cablefax The Magazine - December 2021

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