Cablefax The Magazine December 2022 - 56

The Rising Tide represents the next class of powerful women. They aren't just
riding the waves of the ever-shifting waters of media and telecom-they are
creating them. Sponsored by senior executives who know them best, these
up-and-comers have forged successful direct partnerships with national
brands, established a fully automated sales referral program for a growing
broadband provider, developed an inspiring journalism franchise, built trust
between broadcaster and MVPDs, created press activations that spotlight
issues of importance within communities of color and moved the needle in
the digital programming space. A rising tide does indeed lift all boats!
" As we move into
the fourth year
of our strategic
Davina Kent
SVP, Client Partnerships
Ampersand
Sponsor: Phil Hruska
partnership with
Ampersand, it is
both comforting
and exciting to
know that Davina
will be there with
her relentless push
for innovation. "
- Phil Hruska
Kent keeps making big waves at Ampersand, with her efforts helping to double revenue from brand direct partnerships
from 2020 to 2021. She has forged close relationships with brands, recently steering a financial services client to embrace
a multiscreen approach and add a geographic heavy-up to its national buy. This led to a 30% incremental reach in targeted
households and a 28% boost to frequency to drive increased conversions. Kent says trust, proactive communications
and value exchange are key to developing great partnerships. " I find it important to support our partners across everything
they do. For example, if someone is suddenly laid off, use your resources to help them get a job. If a partner loses a
big account, support them on new business pitches, " she says. " The bottom line is not just putting your priorities first but
supporting your client fully. " Ampersand's clients certainly have respect for her work. " Ampersand's M.O. is driving incremental
innovation and Davina Kent is the one leading the charge. Her rich history as a strategic integrator of technology
and marketing has been invaluable in Honda's ongoing evolution of our data architecture in driving cost efficiencies, in
understanding the customer journey and accelerating true ROI, " says Phil Hruska, Media Department Head, Honda and
Acura at American Honda Motor Company. Her supportive approach extends beyond her professional life. She and her
13-year-old daughter have a long-standing tradition of delivering supplies to local schools in far-flung places like Kenya,
Nicaragua and Mexico. It started with a trip to Kenya with her daughter spending a month before hand breaking down
all her Legos to donate. " My daughter sat with a group of kids and showed them how to play Legos. They had never seen
them before and were very excited, " Kent says. " It was the highlight of our entire trip, but most importantly it left a lasting
impression on my daughter. So now we prioritize giving back to the countries we visit as well as to our own community. "
56
December 2022
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Cablefax The Magazine December 2022

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