Cablefax The Magazine December 2022 - 57

Grace Abblitt
Senior Director of Marketing
Vyve Broadband
Sponsor: Jill Arbet
Abblitt got her start in the industry through a six-month Honors Marketing Practicum with Fox Sports that involved
creating an extensive 360-degree marketing and branding campaign to promote the 2015 FIFA Women's World Cup. She
was bitten by the bug and then spent six years at a full-service marketing and branding firm in Oklahoma City. One of
her clients was Vyve Broadband, which she joined full-time in 2020 to lead in-house digital marketing. Her achievements
have included working with Customer Experience and Operations to develop a fully automated sales referral program
for technicians and retail employees with customized and personalized business cards with unique QR codes for each
technician. It's a win-win, with employees paid commissions for referrals and Vyve adding subscribers. While digital is
Abblitt's jam, the Vyve team quickly realized Abblitt will pitch in on any special project or wherever there is a need. " When
Grace leads a project, she pays attention to every detail, completes it on time, tracks results and keeps the team updated.
Grace makes an impact at Vyve in numerous ways and on an ongoing basis, " says Vyve Marketing SVP Jill Arbet. Abblitt
credits a keen sense of curiosity helping her grow. " Consciously being open to learn and ask questions is, in my experience,
critical to professional and organizational growth. Digging deeper below the surface has allowed me to generate
new ideas and identify solutions for complex problems, " she says. " Most importantly, being curious and asking others
questions have given me the opportunity to get to know my colleagues and teammates on a deeper level and have more
meaningful conversations. "
" I appreciate
that Grace will
stand her ground
and provide
information to
support her ideas
and beliefs. This
determination
continues to help
Vyve grow and
keep relevant. "
- Jill Arbet
Kim Bui
VP, Special Projects
CNN
Sponsor: Michael Bass
Bui is what we call a Natural Born Journalist. She joined CNN 27 years ago as an entry-level video journalist. Since then,
she's held more than 12 positions and now leads a team that empowers and inspires with storytelling across linear
and digital platforms. Bui has built CNN's " Impact Your World " franchise, empowering viewers to respond philanthropically
to the news of the day. For example, more than $8 million has been raised to benefit the people of Ukraine. Her
team also creates the multi-platform human-interest series " Champions for Change, " where CNN talent goes into the
field to introduce viewers to the people who have made a positive impact in the world. " My CNN colleagues strive to
get it right every time. Our multiple broadcast and digital platforms reach more than 2 billion people globally. With that
comes the responsibility to tell stories that reflect our world and motivate individuals, governments and organizations
to take action, " Bui says. The journalism gene is part of Bui's blood. Her grandmother was a journalist who challenged
political institutions in war-torn Vietnam and her parents owned a bilingual Vietnamese/English newspaper in the
United States. It's important to her that CNN tell stories that represent the world, with DEI woven into everything she
does. That includes using an " Audience Reflection Tool " to measure whether the team's work is reflecting all various
aspects of social identity. Through everything, Bui wears her enthusiasm on her sleeve-sometimes literally. Michael
Bass, EVP of Programming for CNN U.S., recalls walking into CNN's Atlanta offices on its 35th anniversary. There was
Bui wearing her anniversary T-shirt. " She was so happy to be celebrating CNN. Every day, proud and passionate to
represent those three red letters in the very best way she can, " he says. " Working hard, demonstrating concern for
others, both in the company and in the outside world, stressing diversity and inclusion, making an impact. "
" Kim's concern for
others and passion
for creating an
inclusive and
collaborative
work environment
has been a key
component of her
leadership style. "
- Michael Bass
CablefaxWomen.com
December 2022
57

http://www.CablefaxWomen.com

Cablefax The Magazine December 2022

Table of Contents for the Digital Edition of Cablefax The Magazine December 2022