A MASTERFUL STRATEGIST Peter Olsen 56 President, Ad Sales A+E Networks Years at Current Organization: 17 First Job in the Industry: Assistant Buyer, Lowe & Partners Bucket List: Private Boat tour along Amalfi Coast and/or Greek Isles Olsen's master plan for A+E Networks is an all-inclusive one that takes into consideration a demographic that is widely overlooked: the audience that is over 50 years old. " Every person counts " is their motto, and one that has solid merit, considering one in three adults in the U.S. are 55+ and account for $3.4 trillion in annual spending. Olsen's encyclopedic knowledge of advertising and media business, along with his profound belief that a good leader keeps an eye out for all of his people, is the key to his and A+E Networks' driving success. Q&A What does the metaverse mean to you? Both opportunity for education and medicine to become more universal and a potentially frightening sociological and psychological journey for humanity. How will inflation impact the media and broadband space? Companies and the consumer will adapt. Nothing to fear in the long run. What will it take to see a seismic shift away from linear television for sports? Change in attitude on the government and regulator level, which most likely will never happen. Your YouTube rabbit hole? WWII and free guitar lessons What childhood memento have you kept? A lot! " Planet of the Apes " cereal bowl and Fonzie cup are among my favorites. What household chore could you win a gold medal in? Vacuuming... ■ cablefaxmag.com May 2022 TOP POWER PLAYERS 71https://www.insp.com/ http://www.cablefaxmag.com