Cablefax The Magazine October 2022 - 11

Michelle Bella
VP, Sports Marketing
ESPN
THE WHY? Bella leads a multicultural, international marketing team dedicated
to growing brand engagement across a variety of properties. She's a member
of ESPN's DEI Executive Council and is one of the founding task force
members of ESPN's MORE, a leadership development initiative designed
to increase mentorship, opportunity, readiness and exposure for a group of
high-performing leaders.
SHE SAYS... " ESPN's marketing team is the most diverse marketing organization
I've worked with in my career. Our leadership team is intentional about
hiring and developing diverse talent, knowing that having a range of voices
and experiences is key to remaining culturally relevant and growing audiences
and fandom. "
FIRST EVENT I ATTENDED IRL WHEN LIVE REOPENED: A playoff NY
Rangers game at Madison Square Garden with coworkers
Tamara Bowens
Group VP, Residential
Inbound Sales West
& Digital Sales
Charter Communications
THE WHY? As someone who leads
more than 2,400 employees across
sales, operations, HR, recruiting and
facilities management, Bowens' impact
stretches far and wide. Outside
Charter, she's a leader in Harvard
Business School's Recover & Rebuild
Initiative, which provides consulting
services to help local businesses in
the New York metro area build and
grow. Her work as one of the founding
members of the CTAM Business
Services Council earned her the pedigree
to write two case studies on the
topics of development and inclusion.
SHE SAYS... " An ERG must be supported
by an executive sponsor who
is engaged with and empowers the
organization to think creatively about
how to recruit and elevate diverse
talent and to promote inclusivity. "
CablefaxDiversity.com
Christine Bragan
SVP, Corporate Marketing
& Communications
AMC Networks
THE WHY? This year Bragan expanded
AMC Networks' partnership
with the American Film Institute to
launch a Latinx Production Fund that
enables Latinx fellows at the AFI Conservatory
to apply for seed funds for
their projects. She also oversaw the
company's first corporate PSA campaign
for Hispanic Heritage Month
and developed the " Crucial Conversations "
speaker series through which
AMCN employees, leaders and talent
discuss important issues.
SHE SAYS... " Be open to uncomfortable
conversations... "
WHAT COMMUNITY SUPPORT
INITIATIVE HAS YOUR COMPANY
CHAMPIONED THAT YOU'RE
MOST PROUD OF? Our partnership
with the Coalition for the Homeless
New York City and their annual
holiday drive.
October 2022
John Casey
President &
Managing Director
CNBC International
THE WHY? Casey helped establish
and is a leader of CNBC International's
DEI Taskforce, serves on NBCU's
DEI Advisory Council and is an executive
sponsor of NBCU's employee
resource group UK Black Employee
Network. A mentor and sponsor of
The Amos Bursary, Casey for the past
few years has helped develop Zoombased
programs to teach bursary
recipients about the news industry
and how to hone their media skills.
HE SAYS... " Make DEI part of the
DNA of the organization by putting it
on the regular business agenda and
by making it part of the everyday. "
ADVICE FOR PRODUCTIVE
CONVERSATION ABOUT RACE
IN THE WORKPLACE: Leadership
has to be in the conversation and
not shy away from it, but be in learn
mode, not dictate mode.
11
DIVERSITY
http://www.CablefaxDiversity.com
Cablefax The Magazine October 2022

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