Cablefax The Magazine September 2023 - 41

Freddy Rolón
Head of Digital Content &
Audience Expansion
ESPN
THE WHY: As the highest-ranking
Latino employee at ESPN, Rolón has
pushed the company forward in its
Hispanic and Latinx efforts, including
launching ESPN+ Más, which curates
culturally relevant content for Hispanic/Latinx
audiences. He also aired
content timed with Hispanic Heritage
Month in English and Spanish across
ESPN and other Disney platforms.
He's shaped the direction of the
overall industry, too, with his work for
NAMIC.
HE SAYS... " For a show that celebrates
diversity, how about three:
Starz's 'Blindspotting,' Hulu's 'This
Fool,' Netflix's 'Freeridge.' "
FIRST JOB IN THE INDUSTRY:
My internship at ESPN
Shuvankar Roy
EVP, Chief Customer
Experience Officer
Altice USA
THE WHY: Under Roy's watch
Altice USA has made key investments
in agent staffing, training
and strategy. A passionate advocate
for diversity, equity and inclusion
throughout the industry, Roy
serves on the boards of several
nonprofit organizations including
SPIN Inc., the American Cancer
Society, Foundation for Advancing
Security Talent and the Asian
American Chamber of Commerce
of Greater Philadelphia. He's also
actively involved in Altice USA's
ACT affinity group.
HE SAYS... " Across the industry
and beyond, there is much broader
awareness about D&I. Organizational
processes and policies
have evolved to cultivate a more
inclusive work culture and there
is better representation of diverse
candidates. "
Ashaki Rucker
SVP, Human Resources
NBCUniversal Telemundo
Enterprises & Latin America
THE WHY: Rucker's commitment
to DEI extends well beyond HR. She
serves on NBC's Diversity Counsel,
is executive champion for NBCU's
Black Employee Network in the
Latin America region and leads
NBCUniversal Telemundo Enterprises'
Women in Leadership Program.
She advocated for Comcast
to invest $100 million for a multiyear
plan to fight injustice and inequality
of all kinds.
SHE SAYS... " We have seen a
trend where DEI leaders are being
terminated and/or voluntarily opting
out of roles as a result of resources
being cut or frustrating internal
politics. At Comcast NBCUniversal,
we very clearly understand that DEI
efforts are not a momentary trend. "
Christian Ruiz
EVP, Sales
Charter Communications
THE WHY: As a leader of a business unit with tens of thousands of employees
across Charter's 41-state footprint, Ruiz places a heavy focus on ensuring the workforce
reflects the communities they serve. He does so by operating Spanish-language
call centers, hiring bilingual sales representatives and implementing other
company initiatives to help meet customers' specific needs. Ruiz also previously
represented Charter on the board of advisers for Latino civil rights and advocacy
organization UnidosUS.
HE SAYS... " Charter has fostered an inclusive environment where engaged employees are inspired to contribute
to each other's and the company's success, attracting the best talent in the industry that reflects the diversity of
our customers in the markets we serve. "
WHAT MOVIE OR SHOW US A MUST-WATCH FOR CELEBRATING DIVERSITY? " Green Book. " It reminds
us of the importance of celebrating diversity while inspiring us to continue fostering inclusivity and respect.
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September 2023
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Cablefax The Magazine September 2023

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