Cablefax The Magazine September 2023 - 48
THRIVERS
UNDER 30
Age bias is sometimes neglected in diversity and inclusion initiatives, which
is a real shame considering the prejudices and stereotypes that can develop
in an organization. It also means missing out on untapped star potential. Our
2023 Thrivers Under 30 are proof that you don't need decades of experience
to make a major impact. Our Thrivers are making their marks in the fields of
journalism, marketing and PR while guiding others along the way.
Montess Burt
Senior Manager, Partnership Marketing
Hallmark Media
PERSONAL THEME SONG: I have two, actually:
Kelly Rowland's " Like This " and Drake's " Successful "
The entertainment world has always beckoned to
Burt. " I started out doing marketing in a totally different
industry, and I had got to a point in my life where
I was ready to follow my dream of working in television.
I had built up the marketing skillset throughout
previous experiences and finally realized I could combine
those skills with my love for entertainment and
have my dream career, " he says. He got his start in
the media space through Spectrum Reach, Charter's
advertising arm, where he worked with Courtney Huber.
Huber eventually moved over to Hallmark Media,
and she soon recruited Burt to join her. " Her strong
support and motivation coupled with my passion and
drive to grow and be the best I can be is what made
me believe in the success I have in my field, " he says. " I
now get to use my skillset and collab with colleagues
on exciting projects like developing marketing strategies
to promote key programming across various
platforms, market original movies and series to fans of
our brand, and also network with some inspiring leaders
along the way. " In his first year at Hallmark Media,
he planned lively
Hallmark events at
key
industry events,
including The Independent
Show and Stream TV.
He also helped the partnership
marketing team build a new partner
portal, Hallmark Media Hub, while serving as the
project manager across several departments to develop
marketing and communication strategies for B2B
outreach. Burt has an infectious enthusiasm that he
brings to work every day. Trust us, you'll feel it within
five minutes of talking to him. He says he's seen an
uptick in acknowledging the success of professionals
from all different backgrounds. " I believe that's
important because it makes people feel great about
the projects they touch, motivates them to want to
do more and confirms that they're in the right place
professionally in their life, " he says. " We should always
ensure people are appreciated and shown a special
thank you for the work they put in. "
48
September 2023
CablefaxDiversity.com
http://www.CablefaxDiversity.com
Cablefax The Magazine September 2023
Table of Contents for the Digital Edition of Cablefax The Magazine September 2023
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