THE $9 BILLION WOMAN RITA FERRO President, Global Advertising The Walt Disney Co. 41 Ferro is behind some of the industry's most innovative approaches to advertising, including Gateway Shop, an endto-end shoppable TV ad experience; Disney's award-winning Clean Room Technology, reaching 140-plus brands; and automated self-service via Disney Campaign Manager. Last year Ferro, who now oversees global responsibilities across the company's entire ad-supported portfolio, with her team introduced Disney+ with Ads, currently favored by more than 50% of Disney+ subscribers. No wonder Disney's upfront commitments last year were in line with the prior year's record-breaking $9 billion. ● Cablefax100.com April 2024 49https://tvone.tv/ https://mycleo.tv/ https://mycleo.tv/ http://www.Cablefax100.com