BETTING ON SPORTS 42 GREG RIGDON President, Content Acquisition Comcast Cable Rigdon has played a part in some of the biggest carriage deals in the industry, forging change in entertainment that has resulted in more streaming, direct-to-consumer offerings and sports rights. As the executive who oversees the strategic direction of Comcast's entire content portfolio, he'll continue to seek out more programming agreements with providers to expand service to customers, particularly around local sports. ● HIGH EYEQ JOHN HALLEY President Paramount Advertising 42 Halley's first year in this role was a whirlwind, starting with re-imagining the company's upfront presentation. He optimized Paramount's go-to-market strategy and encouraged his team to build strong partnerships that benefit ad partners and Paramount alike. He helped grow EyeQ into a multibillion-dollar digital advertising business. Even ad space for Super Bowl LVIII on CBS sold out ahead of expectations. Halley's dedication to reshaping the future of advertising includes leadership roles with OpenAP, Blockgraph, the IAB and the VAB. ● THE VOICE 43 Q&A WHICH INDUSTRY EXECUTIVE DO YOU WISH WAS RUNNING FOR PRESIDENT AND WHY? Patty Boyers - she sure cuts through the bull! MY PREDICTION FOR THE $42 BILLION BEAD PROGRAM: Great variation from state to state and a bit of chaos! TV SERIES EVERYONE SHOULD BINGE: Netflix - " Full Swing " 50 FAVORITE WAY TO DE-STRESS? Playing with my dog. SUMMER OLYMPICS EVENT YOU MOST WANT TO SEE IN PERSON? Rowing! Many years of watching my daughter compete. ● GRANT SPELLMEYER CEO ACA Connects There's nothing Spellmeyer wouldn't do for ACAC members, and the last year has been a fight as he steps up to ensure no one in Washington forgets the small- and medium-sized operators. ACAC worked together with Cartesian to release an updated guide to the BEAD program in January featuring a national analysis and state-by-state breakdown on how a combination of BEAD funding and matching funds from providers could lead to a fully connected America. Spellmeyer has also been a vocal opponent against the FCC's renewed look at regulating broadband as a Title II service and a proponent of pole attachment reforms and shifts to the retransmission consent regime. April 2024 Cablefax100.comhttp://www.Cablefax100.com