cfx_april-2024 - 61

MORE THAN CHILD'S PLAY
AYO DAVIS
President
Disney Branded Television
Davis knows what kids-
and families-like, and she
delivers. Be it putting new
spins on iconic Disney,
Pixar, Marvel and Star
Wars characters, rebooting
fan favorites like the
" Goosebumps " and " Percy
Jackson " franchises or
developing mega-hits
like " Bluey " and " Kiff, " she
always has the entire Disney
audience in mind. " Elton John Live: Farewell from
Dodger Stadium " landed John the E in his EGOT. One
of many things Davis has planned for 2024: reviving the
classic animated series " Phineas and Ferb. "
Q&A
BUSINESS SPEAK PHRASE OR BUZZWORD I FIND
MOST ANNOYING: " Put a pin in it. "
DO YOU PERSONALLY STILL HAVE A TRADITIONAL
CABLE VIDEO PACKAGE? Yes, I do! Although my family
subscribes to most streaming networks, I still rely on
my traditional cable video package, particularly for
watching the news.
BOOK, MOVIE OR TV SERIES THAT GREATLY
INFLUENCED MY LEADERSHIP STYLE: " Leaders Eat
Last " by Simon Sinek ●
BUNDLE UP
ALISON HOFFMAN
President, Domestic Networks
STARZ
Last year Hoffman led STARZ
through its first-ever price increase
since launching as a standalone company
in 2016. And since 2023 was the
year of bundling, she also oversaw a
bundle with MGM on Amazon Prime,
a new AMC+ deal with Amazon and
multiple offerings with Verizon and
Netflix. Beyond that, she has been
integral in guiding the #TakeTheLead
initiative to serve content to women
and underrepresented audiences.
Cablefax100.com
Q&A
BIGGEST TAKEAWAY FROM THE HOLLYWOOD
STRIKES? It was a reminder that sometimes
difficult situations can lead to creative solutions
and interesting outcomes. Knowing we would
have some production delays, we decided to
make some strategic acquisitions to supplement
our schedule. The result is an unexpected and exciting programming slate
for 2024, which is a mix of our own incredible series and some exceptional
acquired shows.
DO YOU STILL HAVE A TRADITIONAL CABLE VIDEO PACKAGE? Yes, I
have everything-traditional cable and all the streaming apps, including a few
bundles. I am a movie and television addict, so I require total access! ●
April 2024
61
55
MARKET WISE
54 55
VICKI LINS
CEO
CTAM
As the industry's virtual CMO,
Lins has helped CTAM members
navigate uncertainty and change
as the business continues to
transform, keeping the organization
consistently focused on
broader challenges like piracy,
retention programs and content
discoverability. And the results speak for themselves: Her
leadership has delivered more than 42,000 small business
leads via CTAM's BusinessServicesConnect.com,
and the org continues to inform consumers about the
dangers of piracy through its StreamSafely initiative. This
year Lins will keep CTAM focused on those areas as well
as educate consumers and the industry on the newest
bundling models.
Q&A
WHAT EMERGING INDUSTRY TREND ARE YOU MOST
EXCITED BY? New bundles hold great promise, both for
consumers and for business. We've always been strong
when working to achieve common goals. If we keep the
consumer at the center of our focus and find surprising
ways of delighting them, everyone wins. ●
http://www.BusinessServicesConnect.com http://www.Cablefax100.com
cfx_april-2024

Table of Contents for the Digital Edition of cfx_april-2024
