cfx_december-2024 - 20
What female fictional character
would excel in this industry?
Peggy Olson from AMC's iconic " Mad
Men. " She starts as a secretary and
eventually rises to creative director
in the then-male-dominated ad
industry. It was so fun to watch Peggy's
evolution throughout the series. In the
beginning, she is someone who will
do whatever is asked of her without
question. But by the end, she's a leader
with the confidence to compete and
challenge her male counterparts. While
Peggy always had strong opinions,
it took her awhile to develop the
confidence to voice
them. Once she finds
her voice you see
her transform into
an authentic
and impactful
leader.
Amy Campbell
Chief Marketing Officer
Showtime/MTV Entertainment
Studios & Paramount Media
Networks
Coordinating cross-functional
marketing directives
for MTVES brands and
properties-including many
of cable's top shows from
" RuPaul's Drag Race " to the entire Taylor Sheridan
universe-is a complex task, which Campbell performs
flawlessly. In the past year, Campbell's team
played a key role in launching MTVE's new A.S.K.
(Acknowledge, Support, Keep-in-touch) mental
health campaign. In 2023, Campbell's social media
efforts led the Studios' portfolio to 1 billion engagements
while gaining 28.4 million new followers.
Dawn Botti
EVP, Legal &
Business Affairs
AMC Networks
A master dealmaker,
Botti oversees complex negotiations and acquisitions
involving The Walking Dead Universe and the iconic
works of author Anne Rice. Last fall she helped negotiate
a news-making deal that brought the company's
tentpole shows and popular franchises to Max's 50
million subscribers for 60 days and set the stage for a
similar year-long partnership with Netflix. Botti is an
active member of ChIPs, an organization dedicated to
advancing women in the fields of law, technology and
policy.
20
Dora the Explorer is curious, adventurous,
resourceful-ALL qualities and
attributes that would serve her well in
this industry. She has endless energy
and an uncanny ability to see situations
from new angles to find unexpected
solutions to problems. She is
no stranger to adversity (looking at
you, Swiper), but she takes setbacks in
stride and always comes out stronger,
wiser and triumphant.
She exudes
confidence,
positivity and joy
and she values
teamwork and
collaboration.
December 2024
CablefaxWomen.com
http://www.CablefaxWomen.com
cfx_december-2024
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