cfx_december-2024 - 37
Linda Richardson
VP, Marketing
Blue Stream Fiber
Richardson executed a successful
statewide direct mail campaign that
resulted in a more than 50% increase of
leads into the sales funnel over previous
campaigns. Recognizing the importance
of customer education for the company's
biggest demographic (seniors and
55+ communities), she implemented a
strategy that included customer journey
mapping to understand their touchpoints
and challenges and then systematically
addressed those gaps. This
approach resulted in a 52% reduction
in trouble calls and a 25% reduction in
customer contact rates
I'm diving into AI, particularly
how we can harness it to
enhance customer experience
and simplify repetitive tasks. "
Kristi Salmon
Group Vice President, Marketing
Mediacom Communications
Recently promoted from VP of
Marketing for Mediacom Business,
Salmon has taken on more
responsibility and a broader
scope that spans residential and
business services. She has led the
branding perspective and market
strategy for the recent launch of
Mediacom Mobile and kept Mediacom's
story at the forefront of all
the marketing messaging it does.
A skill I'm working on is
delegating-fine-tuning
leadership skills to
empower my team to be
strategic in their own right with a
clear playbook and mission in
mind. "
Melissa Tolchin
SVP, Partner Marketing
NBCUniversal Content Distribution
Tolchin leads NBCU's brand/strategic
marketing and client experience
teams. This year those teams scored
big around the Summer Olympics,
including first-of-their-kind creator
concepts with influencers in collaboration
with YouTube TV. She's
also pivotal in the development of
distribution renewal campaigns and
carriage agreements, and she facilitates
strategic efforts to enhance
leadership thinking through resources
that educate women in media on
understanding business trends to
empower effective decision-making.
A skill I'm working on is
cooking. I love trying new
recipes-I find it relaxing
and a great way to bring my
family together. "
CONGRATULATIONS
MAURA!
Cablefax's 2024 Most Powerful Women,
Rising Tide Honoree.
Maura Kehoe-Flower
VP, Account & Creative Services
CablefaxWomen.com
December 2024
37
https://pknetwork.com/
http://www.CablefaxWomen.com
cfx_december-2024
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