cfx_december-2024 - 50
RISING TIDE
The Rising Tide represents the emerging wave of powerful,
influential women who are shaping the industry's future.
Supported and mentored by accomplished executives who
recognize their talent and potential, these rising stars are not
just making waves-they are creating powerful currents that will
transform industries, drive innovation and redefine leadership.
This next generation of women leaders is charting a course for
success, breaking barriers and inspiring change across every field.
Katie Gerlach
VP, Agency Partnerships
Ampersand
Armed with an iron-clad work ethic,
Gerlach was promoted to lead the
entire agency partnership team at
Ampersand in under two years-an
almost unheard-of feat. She's been integral
in shaping upfront negotiations
and driving outcomes, thanks largely to her solutions-driven
approach and growth mindset. Those skills coupled with
flexibility also served her well during previous career stops at
DISH, Yume, Cadent and Vidmob. Gerlach benefited from a
mentor early on who taught her that her career trajectory isn't
a ladder, but a jungle gym. Sometimes you must step back or
to the side to take a larger step forward. " For me, it's about perspective.
While change is often unsettling, I tend to reframe it. I
see change as an opportunity-an opportunity to evolve, move
forward and grow, " she says. " And while I certainly do not want
to diminish the spectrum of feelings that come with navigating
change, I do tend to focus my perspective on the opportunities
that lie ahead, so then for me, change becomes exciting. "
Ampersand Chief Revenue Officer Ethan Heftman says Gerlach
has stood out from Day 1. " Her ability to build and maintain
strong relationships with clients is truly impressive, and she
always goes above and beyond to ensure their satisfaction, " he
says. " She is always looking for new ways to improve processes
and deliver better results. Her creativity and strategic thinking
have led to several successful initiatives that have significantly
benefited our team and clients. "
CHAMPION
Ethan Heftman
" Katie's reliability is unmatched.
She consistently
meets deadlines and
exceeds expectations,
no matter how demanding
the task. Her ability
to remain calm under
pressure and find effective
solutions to complex
problems is truly commendable. "
50
December
2024
CablefaxWomen.com
http://www.CablefaxWomen.com
cfx_december-2024
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