cfx_december-2024 - 7

Nancy Croston
EVP Portfolio Ad Sales Marketing
& Entertainment Partnerships
Fox Corporation
Authentic leadership oozes from Croston,
a proud single mom whose role
expanded this year to encompass ad
sales marketing across the entire Fox
portfolio. Known for being a powerful
advocate for the next generation of
leaders, Croston was the first executive
program sponsor of the Fox FAST
Future Initiative (FFI). The program focuses
on emerging talent across the
Fox Ad Sales division.
My leadership style is
deeply influenced by my role
as a mother. I lead by
example, bringing my
authentic self to work. I show vulnerability,
and I encourage my team to do
the same. "
Misty Jensen
VP, Business Sales & Advertising
WOW!
Just a few of Jensen's accomplishments
this year-the launch
of WOW! Business Fiber sales in
Central Florida; the formation of a
unique partnership with DirecTV for
businesses' patrons; and the launch
of phase two of Local Advantage to
include retention with acquisition.
WOW! Business grew net HSD by
50% year-over-year and is projected
to hit 100% by year end.
If I competed on a competition
series, it would be 'Big
Brother.' It delves into the
complexities of our professional
lives, exploring psychology,
emotional intelligence, negotiations
and strategic vision. "
Becky Jones
Chief Marketing & People Officer
Viamedia
Over the past 12 months, Jones led
Viamedia through several successful
ad-tech integrations, including AI
and cross-channel campaigns. She
was crucial in the launch of Viamedia's
Parrot Ad Decisioning System
that allows MVPDs to manage traditional
and CTV ad insertion seamlessly,
crafting messaging and even
designing the platform's distinctive
logo. Jones is also dedicated to cultivating
new leaders, having mentored
more than 160 interns.
Ilona Maher is a female
athlete I deeply admire. She
not only led Team USA to its
first Olympic medal in rugby
in Paris, but she has also redefined
strength as powerful and beautiful,
making self-love a badge of honor. "
Dara Kalvort
VP, Sales & Strategy
Spanish Broadcasting Systems
Kalvort's truly a jill-of-all-trades, helping
one of the largest Spanish-language
broadcasters in the country
expand its marketing reach with the
creation of digital marketing division
Digidea and creating the " Mujeres
Exitosas " awards for TV, which honor
successful Latina businesswomen.
Never one to sit still, she recently
started delivering AI consultancy and
digital strategy solutions.
Taylor Swift dominated my
playlist this year. Seeing
fathers attend her concerts
with their daughters and
express admiration for her impact
really struck me-it shows the
powerful influence she has across
generations and genders. "
CablefaxWomen.com
Karen Kovacs
President, Advertising & Partnerships
NBCUniversal
Kovacs' strategy is to find business
solutions that empower marketers to
share their messages in meaningful
ways by leveraging IP, content and
talent across the NBCU portfolio. She
shines, bringing partners into tentpole
events, like the Paris Olympics
and Big Ten women's basketball, and
in the workplace, where she recognizes
those who have helped bring
her success and returns the favor.
I'm finding more conversations
and community,
emerging both organically
and formally, supporting
women's role in the workplace. It's
critical we build and support this layer
of awareness to continue fostering a
culture that empowers women. "
December 2024
Amy Leifer
Chief Advertising Sales Officer
DirecTV Advertising
Leifer has redefined targeting strategies
at DirecTV and significantly
grown business. DirecTV Advertising's
2024-25 upfront is on track
to drive overall single-digit growth
in volume-especially noteworthy
given that it's coming off its largest
increase ever last year. She's a strong
advocate for women, working with
nonprofit She Runs It as well as sponsoring
DirecTV's culture committee.
Early on I embraced the
importance of hard work,
grit, and speaking up.
Having a seat at the table
means that you have to put the work
in, and it's important to trust yourself
and speak up for what you know is
right. "
7
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cfx_december-2024

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