cfx_december-2024 - 8

Katy Loria
Chief Revenue Officer
FreeWheel
Under Loria's leadership, FreeWheel
pioneered programmatic
for major events like the Olympics
and upfronts, launched
the Identity Network for privacy-focused ad solutions
and introduced CTV performance marketing through
Beeswax. She is involved with the Video Advertising
Bureau and Cinema Advertising Council.
My guilty pleasure podcast is Kara Swisher's
'Pivot.' Its focus is tech and business so it's a
great way to stay current on the news of the
day. "
Gina Mingioni
SVP, Strategy & Operations
Comcast Advertising/Xumo
Mingioni oversees initiatives
that enhance cross-screen
measurement, addressability
and data solutions. Her leadership
has been pivotal in Xumo's
growth as she manages internal partnerships with
Comcast Cable, Sky and NBCUniversal. Mingioni serves
on the boards of Blockgraph and Canoe Ventures and
participates in initiatives like Go Addressable.
The toughest part about being a leader in the
industry is balancing innovation with the
practicalities of execution. Staying ahead of
rapid changes in technology and consumer
behavior requires agility and foresight-and fostering a
collaborative environment. "
Sheelpa Patel
SVP, Business Systems & Strategy
Fox Corporation
Thanks to Patel's leading-edge
work with AI/machine learning,
Fox can boast being the first
large media organization to
move all linear sales to a single
cloud-based platform. Leading her team of mostly
women, she's demonstrated a talent for driving industry
change. Colleagues praise her ability to communicate
complex technologies and systems into layman's terms.
How and where we deploy AI capabilities will
be a big disruptor for our industry. To accelerate
innovation while finding cost efficiencies,
organizations that seek to embrace AI will
need to find the right 'balance' of automation and
human oversight. "
Sheereen Russell
EVP, Client Partnerships &
Inclusion Solutions
Warner Bros. Discovery
Russell, now a staple on the
stage at WBD's upfront, had
another impressive year.
She oversaw the partnership
between WBD's ad sales and
theatrical divisions, opening the door to generate more
revenue through co-marketing opportunities. She also
extended a partnership with Denny's around its mental
health awareness campaign, drawing a connection
with WBD's OWN Your Health initiative.
Honoring and acknowledging my authentic
truths have given me a rich fluency in the
language of reading and speaking 'humanness'!
It's the universal language that requires
neither conjugation nor translation, as it's
rooted in our shared human experiences. "
8
December 2024
CablefaxWomen.com
Karen Phillips
EVP, Head of Agency Partnerships
Paramount Advertising
Phillips has established herself
as an innovative, thoughtful
leader through unique
approaches like seamlessly
incorporating brand messaging
into tentpole events like MTV's VMAs and giving viewers
first-of-its-kind online shopping opportunities via
Shopsense AI Lens. She co-founded and helps run The
Exchange, a women's leadership program, and serves
on the foundation board of She Runs It.
Companies should focus on internal development.
Creating structured mentorship and
sponsorship programs can empower women
to step into leadership roles confidently. "
Natasha Sinagoga
VP, Local Sales
Ampersand
Ampersand benefits from Sinagoga's
trailblazing and steadfast
leadership, whether it is advancing
women's sports advertising with
300% revenue growth year-over-year
or pioneering the award-winning,
laser-targeted " audience first " campaign with BMW/
Universal McCann. She launched " Amp Up University, "
a training program for over 150 employees, empowering
her team to keep reaching new heights.
Whether you're a parent, caregiver or pet owner,
most companies now respect juggling careers
with personal obligations. When I started in
media, balance was rare, and any understanding
leader was a gift. Today, women expect to succeed both at
work and at home. "
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http://www.CablefaxWomen.com
cfx_december-2024

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