cfx_september-2024 - 7
out of the regional network business over the
years given the economics, but Midco Sports
has kept playing the game since its launch
in 2010. It did reduce the number of full-time
staffers earlier this year as it focuses more on
its streaming content on online service Midco
Sports Plus as well as university content on
linear, but McAdaragh says the network is part
of Midco's contribution to the communities it
serves. " If you're just a cold-blooded financial
analyst, you might not do it, but we believe we
actually get paid for that over a longer period
of time. If there's no loyalty to you because you
haven't built any local capital or brand equity,
customers flee more quickly, " he says. " The
reason why we've kept the sports is because
it energizes people toward us, and our team
members toward us. "
The company has a long history of contributing
to the areas it serves. In 1987, a 22-yearold
McAdaragh was tasked with setting up the
Midco Foundation. It serves as the charitable
arm, using grants, in-kind donations, team
member gift matching and local support to
invest in charitable entities throughout the
Midwest. Since its inception, the foundation
has contributed more than $6 million to nonprofit
organizations, local governments and
schools in the more than 400 communities
Midco serves. Grants have been awarded to
community centers, PTAs, food pantries and
other organizations, while Midco also sponsors
more than 175 organizations, programs
and events across its service area.
That community focus was on full display
when Augustana University, located in Midco's
hometown of Sioux Falls, raised enough money
to launch the state's only Division I hockey
program. The operator supported the program
and secured the naming rights for the Midco
Arena, a 3,000-seat campus ice hockey arena
that opened this past January. " It really helps
elevate Sioux Falls. The games will be on
throughout the country, so it's good. Some
people don't even know where South Dakota
is, " says McAdaragh. " It goes back to a more
general philosophy of running a business that
impacts a lot of people. I'm a firm believer that
you can be best in every capacity-you can be
best for customers, you can be best for your
team members, you can be best for the communities
you're involved in, best for your suppliers,
your investors. "
The Midco Arena in Sioux Falls, South Dakota
Midco Chair & CEO Pat McAdaragh and
Vice Chair & EVP Steve Grosser
Delivering our
best every day.
Midco® is proud to be MSO of the Year.
Our year? Phenomenal! From launching multi-gig speeds to bringing our
best-in-class services and network to more communities, we're grateful for
our team, customers and partners - you're the real magic behind our success.
Midco.com
Home. Business. Properties.
CablefaxTopOps.com
September 2024
Top Ops 7
https://midco.com/
http://www.Midco.com
http://www.CablefaxTopOps.com
cfx_september-2024
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