cfx_september-2024 - 9
brands roll out to communities. VP, Marketing
Sheryl Rosen says the company is well aware
it's not a larger MSO with corporate offices
scattered in different states, but being legacyrooted
where its brands reside serves as a differentiator
in itself.
Although each of Schurz's brands has
unique challenges, the alignment of fiber
product offerings is a crucial component that
gives each of them an opportunity to stand
out in their respective areas. Schurz has been
meticulously introducing its Flight Fiber brand
across the company's footprint, with the most
recent launch coming with Orbitel Communications.
Rosen says the Flight Fiber brand is
growth-focused with the customer experience
and community in mind.
" We're moving at a much faster pace than
we've probably ever moved before, " Rosen
says. " I use this analogy all the time: we're on
the field, we're playing offense and defense
and special teams, all at a pace that we probably
haven't seen before as well as looking to
elevate everything we're doing, knowing that
we might be competing against someone that
has a budget that is much more aggressive
than ours. "
Another differentiator is the MVNO Schurz
is gearing up to launch to customers. Reardon
views what will be known as Flight Mobile
as a churn mitigator with the opportunities
mobile offerings bring for bundling and price
enhancements. Flight Mobile will first be deployed
by Antietam Broadband before being
taken to its other properties.
Not many companies can boast 152 years of
service, but with the family backbone Schurz
has had in place for well over a century, the
blueprint is there for a company to remain
strong across a nine-state footprint.
" We want our employees to grow, and we
want to foster a culture of learning development
and ensure that success is sustainable
and we have it for another 152 years, " Schurz
Jr. says.
Schurz Communications has
525 employees and growing.
Schurz has six broadband
companies with footprints
stretching across nine
states: Arizona, Iowa,
Nebraska, Maryland,
Minnesota, Ohio,
South Dakota, Vermont
and Wisconsin.
The operator intends to
add 70,000 new fiber
passings across its six
broadband properties.
CablefaxTopOps.com
September 2024
Top Ops 9
https://www.ncta.com/
http://www.CablefaxTopOps.com
cfx_september-2024
Table of Contents for the Digital Edition of cfx_september-2024
cfx_september-2024 - 1
cfx_september-2024 - 2
cfx_september-2024 - 3
cfx_september-2024 - 4
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