Cablefax The Magazine - December 2010 - 50

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IN BLOOM
Bob Rose
Title: EVP, Distribution, CBS
College Sports
Years in Cable: 24
Education: BA, U of Wisconsin
I Watch TV Mostly: Live
Why Him? One of cable's
deepest thinkers,
Rose continues to
drive synergies between
CBS College
and its HS sports
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site MaxPreps, delivering local
sports content on VOD that
so beguiles MSOs. Thanks to
Rose, the net's distribution and
visibility continue to improve,
marked by a free, 2-week fall
preview carried by 7 affi liates,
expanding the footprint to
57mln homes. CBS smartly
centered that preview on the
armed forces, no
doubt leading to
increased participation
by ops and well
wishes from viewers.
LET'S MAKE A DEAL
Brian Deevy
Title: Chair/CEO, RBC
Daniels (left)
Number of Years in
Cable: 30
Education: BA, MBA,
Dartmouth
I Watch TV Mostly: Live
Randy Wells
Title: Managing Director, RBC Daniels
Number of Years in Cable: 22
Education: BA, Finance, U of OK; MBA,
U of Denver
I Watch TV Mostly: Live
Why Them? If deals are made, there's a
good chance old pros Deevy and Wells
are involved. In '09-'10 no fi nancial advisor
completed more mergers & acquisitions
for cable companies than RBC
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BENYA DONE THAT
Bob Benya
Title: Pres/CEO, iN DEMAND
Years in Cable: 29
Education: BS, Business &
Public Admin, NYU
I Watch TV Mostly:
On Demand
Why Him?
Benya was a star at
Time Warner Cable
50
The Army, Navy and Air Force
football games also were
simulcast on American Forces
Network to bases overseas.
Luck or Planning? The net
staged its top football matchup
Nov 6 when TCU faced
Utah. Both teams were in the
top fi ve. Oh, the game just
happened to fall within the
free, 2-week preview.
Year Ahead: Sports remains
a good business.
Biggest Threat to Cable's
Daniels. In fact, at press time RBC was
advising NPG in a $350mln deal with
Suddenlink. We're starting to think that
Deevy and Wells will be busy in '11.
Year Ahead: With the economy starting
to rebound and banks freeing up
capital, it's a good bet that Deevy and
Wells won't be slowing down in '11.
Brian Deevy
On Your iPad: My ESPN fantasy football
team and statistics (make sure George
Bodenheimer sees this)
In '11, Cable Will: Continue
to grow.
What Cable Should Do
to Improve Its Image:
Keep working on
customer service.
If I Could Have Dinner
With Any Cable Star, It
Would be: Chris Berman
when iN DEMAND tapped
him to run the VOD net in
Jan. It knew him well, as he'd
served on its board for years
and had been interim CEO
since mid-'09. Since then
Benya's launched
authentication play
Vutopia, iTV apps
and re-organized
the company for
increased fl exibility.
The result? A record
cablefaxmag.com
Survival: There is no threat to
cable's survival as long as this
(survival) question gets asked in
boardrooms. The industry has
many brilliant people leading it.
Entertainment and information
are highly valued by American
families. We want to consume
boatloads of content. Even
with an iPad in hand, TV's will
remain on and a focal point in
our households... There will always
be far more winners than
losers. Fine tuning is necessary,
but survival is not a question.
Who Wins a Fight Between Kevin
Martin and Julius Genachowski?
Genachowski - he has reinforcements.
Best Business Book: Good to Great
Best Business Advice: Go west young
man, go west.
Most Underrated Drink: Vodka
Favorite City for Business: NY
Randy Wells
In 2011, Cable Will: Have solid results,
despite the tough economy, and continue
to show it's the
broadband provider of
choice.
Motto: Always do more
than asked
Favorite City for
Business: NY, always
something new to see
and great restaurants
everywhere you go
year, with revenue expected
to reach $1.3bln.
Proud Moment: After three
years on the CTAM Advanced
Cable Services Consortium,
Benya this year was named
to CTAM's board.
Year Ahead: VOD is hot,
and iN DEMAND is in the
middle of it. But with overthe-top
and authentication
come uncertainties. As Benya
looks to launch more digital
December 2010
products and explore new
areas of growth, he has his
work cut out for him.
A Non-Cable Co that
Knows How to Run/Market
Its Business: Apple
Dinner with Cable Stars:
Kenny Smith & Charles Barkley
from The NBA on TNT,
because they're hilarious!
Motto: " Do the right thing. It
will gratify some people and astonish
the rest. " - Mark Twain
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Cablefax The Magazine - December 2010

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