Cablefax The Magazine - December 2012 - 22

34. SPORTS,
ILLUSTRATED
Sean Bratches
Title: EVP, Sales and Marketing,
ESPN
Number of Years in Cable: 24
Education: Rochester Institute of
Technology
Best Advice in 7 Words or Less:
Be yourself. Everyone else is taken.
David Preschlack
Title: EVP, Disney and ESPN Media
Networks (pictured, right)
35. DIVIDE
& CONQUER
David Cohen
Title: EVP, Comcast Corp.
Education: Swarthmore
College and Univ of Penn
Law School
Kyle McSlarrow
Title: Regional VP, Mountain
Region, Comcast Cable
Education: Cornell and Univ
36. FOX-Y
LADY
Rita Tuzon
Title: EVP/General Counsel,
Fox Networks Group
Number of Years in Cable: 15
Education: BA, Human Biology,
Stanford University; JD, UC Berkeley's
Boalt School of Law
Best Advice in 7 Words or Less:
Don't forget to have fun.
Why Her? What Stewie says on
" Family Guy " has to pass muster
with Tuzon first. No only that, but
the highest-ranking female exec
at Fox Networks Group has been
instrumental this year in protecting
Fox's negotiating window for
22
cablefaxmag.com
Why Them? This year, Bratches
and Preschlack helped secure not
one, but two mega-multiplatform
deals that brought ESPN's content
to subs via authentication. First
it was Comcast, which doubled
WatchESPN's distribution to 40
million homes. Then in October,
Cablevision subs got the good news.
One of Bratches' strategic goals is
to increase affiliate and ad sales by
leveraging mobile, where the net
currently dominates market share.
Given that sports fans are the most
demanding of consumers, delivering
of Virginia School of Law
Why Them? For most of
the year, McSlarrow served
as Comcast/NBCU's D.C.
president, reporting to Cohen
and working closely with
Neil Smit and Steve Burke.
But in October, he got a job
in operations, sending him
outside the Beltway for the
first time in years. Will he
miss it? Probably some,
content wherever, whenever they
want it-and on any device-is a
tall order. But it's the only way to go.
Expect additional deals in the future
as Preschlack looks to spearhead
more multiplatform deals on behalf
of ESPN and Disney's suite of
products and services.
Bratches
Favorite fictional character?
James Bond
Disney World or Universal
Studios Orlando? Really??? Walt
Disney World
but he already was doing
plenty of operations work in
D.C. and seemed to have a
real passion for it, waxing
poetically about trying to turn
the Washington metropolitan
area into a flagship operation
for the company. Given how
the former NCTA chief had a
hand in so many areas in his
former post, it made sense to
rank him alongside Comcast's
jack-of-all-trades, David Coprogramming
rights to the L.A.
Dodgers. The outcome of those
discussions was still up in the air
at press time, but their importance,
with Time Warner Cable circling,
merits Tuzon's ranking on our list.
Tuzon also helped Fox secure
significant distribution deals, including
the one brokered with DirecTV,
and she's busy on the litigation
My favorite restaurant: Peter Luger
The one thing I tell my kids
about success in life: Be passionate.
Bands
I would actually go see
live: Led Zeppelin (and I have).
hen. Cohen's responsibilities
include corporate communications,
government affairs,
public affairs and corporate
administration. Oh, and lest
we forget, he's senior counselor
to CEO Brian Roberts.
The Washington Post recently
described him as enjoying
" rock-star status " in the rarefied
circles of D.C. He's certainly
got connections, hosting
a campaign fundraiser for
front, leading Fox's legal challenges
of DISH's Hopper and Aereo's
streaming TV service. Those spats
will keep her busy in 2013, not to
mention all the legal and business
affairs aspects of MundoFox, digital
initiatives and content expansion.
Plus, she has added responsibility
for business and legal affairs for
Fox International Channels.
Early bird or night owl? Definitely
night owl.
The song I sing most often in
the shower is... Whatever I last
heard on my daughter's radio when
I wake her up.
" The Voice " coach I'd like to
work with is... Sorry, I'm an
" American Idol/X Factor " girl!
December 2012
President Obama estimated
to have raised more than $1
million. To top it all off, last
year he launched Comcast's
ambitious (and often lauded)
low-cost broadband adoption
program, Internet Essentials.
While McSlarrow will be
tackling the nuts and bolts
of the business out West
next year, look for Cohen to
continue to work on closing
the digital divide.
I'd give up my cell phone for
a week if... You also took my
Blackberry.
Disney World or Universal Studios
Orlando? California native-
so San Diego Wild Animal Park!
My trick for keeping my email
inbox from filling up? Keep getting
a bigger inbox.
My favorite restaurant: The
Mustang in Park City, UT
The one thing I tell my kids
about success in life: Success in
life is the homework, not the final
exam. Be successful at the daily
details.
My favorite business book:
Malcolm Gladwell's Blink
My favorite vacation spot: Deer
Valley, UT
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Cablefax The Magazine - December 2012

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