Cablefax The Magazine - July 2010 - 22
COMPETITION AWARD
Eagle Communications
It's tough for an independent to compete in an environment
that is increasingly populated by large, government-funded
predators. But Eagle Communications,
under the leadership of CEO Gary Shorman, continues
to soar.
Hays, KS-based Eagle, which serves about 18,000
cable customers through 31 systems and 30,000 digital
phone/Internet customers, primarily in Kansas and Colorado,
has staved off competitors with a diehard commitment
to customer service and the communities it serves.
It's a formula that's again being put to the test. World
Telecom, which thus far has received the largest loan/
grant in the first round of the Agriculture Department's
Rural Utilities Service funding - $101 million - moves into
Eagle territory this summer.
" Our biggest challenge is intervention by outside entities
and rules that favor government-funded or quasi
government-funded entities that put companies our
size - with fewer than 300 employees - at a competitive
disadvantage, " Shorman says. " We have to work hard
to see what's coming around the corner and make sure
what we do is smart and effective. We have to make the
right decision and do the right thing for our customers,
because no one's got our back. "
The effort does not go unnoticed. " It's challenging
enough to deliver advanced telecommunication
services in rural communities with a shrinking population,
and on top of that, face government subsidies
that create what's oftentimes an uneven playing field, "
says John Federico, President of the Kansas Cable
Telecommunications Association. " It makes you really
appreciate the fine job Gary and his team are doing. "
Although Eagle lacks a government safety net, it has a
secret weapon of sorts. Its 230 employees own 65% of the
company. That's why Eagle's employee-owners work harder
to satisfy customer needs. " As things get more complicated,
customers need more help, " Shorman says. " We're here to
be able to do that. "
Thus far Eagle has invested some $20 million in its
communities. " They're really a company that's of the
communities they serve, " says Lisa Schoenthaler, VP
of Association Affairs in NCTA's office of rural/small
systems. " And they've invested their own private risk
capital to build their business and compete against other,
government-subsidized providers. "
22
cablefaxmag.com
July 2010
CableFAX: The Magazine
ORNITHOLOGY:
Eagle's Shorman guards
against government
intervention like a hawk.
Fast Facts
\ In addition to its cable properties, Eagle owns and operates
25 radio stations in Kansas, Missouri and Nebraska.
\ It recently launched the Myeaglenet.com Internet portal.
http://www.Myeaglenet.com
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Cablefax The Magazine - July 2010
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