Cablefax The Magazine - July 2015 - 11

2015 Top Ops Awards
In addition to coding recycling
receptacles by color, Comcast
labeled the areas where each
receptacle was stationed and
placed the signs mentioned
above next to the corresponding
receptacle.
Comcast provided training
materials to employees, including pocket-sized guides explaining
the color codes and how to dispose of items like used dry cell
batteries, lead acid batteries and used lamps. Signs in facilities
reminded employees to become familiar with the recycling plan and
notify supervisors should they fi nd improper materials in trash bins.
Videos about the program were posted on the employee Intranet.
EHS members, as well as videos and pamphlets, trained staff in the
proper disposal of waste. EHS personnel visited locations to answer
questions and later to review adherence to the program.
Local recognition programs were encouraged, with hats and T-shirts
as incentives. Comcast's recycling vendors used assessment tools
that provided metrics to track the program's success. Those fi gures
were deposited in an enterprise-wide database; Comcast's EHS
Operations unit shared the metrics monthly.
Once the pilot proved successful, the full program launch began at
Technical Operations' Field Fulfi llment Offi ces in Q4 2013 and ended
in Q1 2014. After the program's initial success, EHS focused on improving
NRP's performance through detailed metrics and expansion
to other facility types. Before 2014's end, NRP was in place at more
than 1,200 facilities, including headends, customer service centers
and Xfi nity Stores.
" I am thrilled that thanks to our employees' dedication and commitment,
a total of 11.5 million pounds of used material has been
recycled and diverted from landfi lls since the program's inception only
a year and a half ago, " says Heidy Kelley, VP of Environment, Health
and Safety, Comcast Cable. Part of the success was due to clear communication
and ease of implementation, say Comcast offi cials.
- Seth Arenstein
FAST FACTS
Fast Facts
uNRP was fully operational 50% ahead of its original
project timeline.
u In addition to color-coded receptacles and training
materials, elements included using reverse logistics
to provide cost-effective transportation of recyclable
materials, collapsible bins and mail-back programs for
smaller recyclable material.
Cablefax: The Magazine
July 2015
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11

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Cablefax The Magazine - July 2015

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