Cablefax The Magazine - March 2016 - 11
Alison Hoffman
EVP, Marketing
Starz
Mike Hopkins
CEO
Hulu
Hoffman continually uses innovative
strategies to market Starz programming,
catering to underserved audiences,
including African Americans and women. She
uses social media as a driver to TV discovery, such as
her creative " @Ash4President " grassroots campaign
to nominate the " Ash vs Evil Dead " character for the
2016 election. As multiscreen becomes more mainstream,
Hoffman understands her audience may be
overwhelmed by all their choices. " As people demand
more expert curation, providers will need an even
deeper understanding of their audience's preferences
and behaviors, " she says. " Ultimately, it will still be
about getting the right content in front of the right
people on the right device. "
The deals at Hulu just keep on coming
with Hopkins at the helm. The former
Fox distribution exec took over
in 2013 and since then has made sure the company
invests heavily in content. In the past year alone, it has
acquired " Seinfeld, " " Empire, " " CSI " and " Fargo, " and
reached exclusive output deals with AMC Networks
and FX Productions. It launched an ad-free service to
adapt to customer requests and is driving full-speed
ahead in terms of originals: Recently it clinched its
fi rst Golden Globe nomination for the comedy original
series " Casual, " and there's a lot of big-name talent in
the pipeline.
24 HOURS A DAY
365 DAYS A YEAR
95 MILLION HOMES
ALWAYS ENABLING INNOVATION
CONGRATULATIONS
JEN COTTER
EVP TELEVISION, CONTENT & PROGRAMMING, HSN
Cablefax: The Magazine
March 2016
cablefaxmag.com
11
http://www.cablefaxmag.com
Cablefax The Magazine - March 2016
Table of Contents for the Digital Edition of Cablefax The Magazine - March 2016
Contents
Cablefax The Magazine - March 2016 - Cover1
Cablefax The Magazine - March 2016 - Cover2
Cablefax The Magazine - March 2016 - Contents
Cablefax The Magazine - March 2016 - 4
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Cablefax The Magazine - March 2016 - Cover3
Cablefax The Magazine - March 2016 - Cover4
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