Cablefax The Magazine - March 2016 - 16

saying in the TV business: " if you can't measure it, you
can't monetize it. " " The need for an accurate, detailed
representation of who is watching today's plethora of
interlinked and interactive devices is tantamount not to
advertising as we know it now, but advertising as we
know it will be, " he says.
Tom Schaeffer
CEO
Float Left Interactive
Matt Strauss
As an early developer and expert
in the OTT ecosystem, Schaeffer
will continue to lead the company's
expansion in 2016 as more content publishers develop
digital strategies for OTT platforms. An industry
thought leader, Schaeffer created his business from
the ground up, drawing from his experience bringing
a branded entertainment publisher to market with
an emphasis on the consumer. Under his leadership,
Float Left Interactive has become a key conduit for
many publishers' digital strategies. Schaeffer predicts
that in the next three years, " all members of the
tech-savvy household will be using multiple devices to
watch both live and on-demand content. "
Warren Schlichting
EVP of Marketing, Programming,
and Media Sales
DISH
Schlichting is responsible for the acquisition
and renewal of all programming
content for DISH. Since taking
the positioning of programming head in 2014, he has
played an integral role in securing content rights for
DISH and Sling TV customers across multiple devices.
In the past year, his team secured deals with major
programmers, including Univision, HBO and EPIX, that
enhanced the Sling TV product and helped drive it to
the top 10 list of SVOD subscription services by number
of subs, according to Parks Associates.
Kent Steffen
President, CSG Digital Services
CSG International
When CSG fi rst made its foray into the
digital content monetization space, it
was Steffen who forged the company's
fi rst relationship with a major Hollywood
16
cablefaxmag.com
March 2016
Julia Veale
EVP, Business, Product
Development & Management
Showtime Networks, Inc.
Just upped from SVP, Veale has big
ambitions for Showtime's multiscreen
Cablefax: The Magazine
EVP & GM, Video Service
Comcast
Comcast's multiplatform man sees devices
" as just another screen to render
video. " And he's been busy practicing
what he preaches since arriving at Comcast in 2004. He
was behind such innovations as the X1 platform, cloud
DVR, Comcast's talking guide and the strategic growth
of Xfi nity On Demand. In the past year Comcast hit the
milestone of 100 out-of-home live streaming channels
and has had a near-complete rollout of cloud DVR. Not
to mention, the company just posted its best quarterly
TV performance for video sub growth in eight years.
Daniel Tibbets
Chief Content Offi cer
Machinima
Tibbets is focused on strategically
placing Machinima content on platforms
where its base of gamers and
pop culture fans can devour it-and
that includes linear. In the past year he developed and
sold eSports series " Mortal Kombat X: Machinima's
Chasing the Cup " to broadcast television. He's also
made content deals with PlayStation Vue and go90.
In the future, he says, your company better have a
content brand identity in order to be successful in multiplatform
distribution. " It is a stamp of approval that
the content is of a certain quality and provides instant
recognition that drives audiences to sample, " he says.
studio, and elevated CSG's presence as one of the fi rst
technology companies within the Ultraviolet consortium.
His efforts caught the eye of Comcast, which chose
CSG to help it reach young consumers by offering Xfi nity
services on campus. The best way to stay informed is
to engage with innovation as a consumer, Steffen says.
" Try out each of the new services, gadgets and offerings
to get a real understanding of the innovation and how it
could be attractive to consumers, " he says.
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