Cablefax The Magazine - March 2017 - 16

berg's commitment to the multiscreen space, evidenced
by EPIX's expanded availability to TiVo and Apple TV, in
addition to its presence on Hulu, Amazon and others.
With increased distribution on more and more screens,
Greenberg offered some insights on metrics, saying " we
need accurate data that measures viewership no matter
where and when consumers are watching content-from
the television, to the tablet, to the smartphone-all in the
same measurement system. This information is pivotal
to underscoring brand value. "
John Harran
SVP, BUSINESS
DEVELOPMENT & DIGITAL
DISTRIBUTION; STRATEGIC
PARTNERSHIPS
TURNER BROADCASTING
Having helped secure deals for Turner
with Snapchat, Apple TV, and Amazon Fire TV as well as
locking distribution deals which expanded Turner's TV Everywhere
footprint to more than 90 million homes, Harran
is an integral part of Turner's efforts " to set a cohesive
strategy for platform expansion across Turner's portfolio. "
Despite being on the forefront of distribution to smaller
screens, he does not believe in the imminent death of the
set-top box, offering instead that mobile and STB usage
" will continue to drive consumption trends for distinct
reasons but share at least one common variable; market
competition between manufactures/platforms wrestling
for control of the media experience. That competition will
offer benefi ts to both brands and users. "
Blair Harrison
FOUNDER & CEO
FREQUENCY NETWORKS
Harrison has had a long history of
bringing content to the people, having
been involved in early attempts
at Internet-based video delivery such
as FastTV and IFILM. His current company, Frequency
Networks, provides an app-based method of collecting
and viewing online content with personalized channel
streams. With versions in both the Apple and Android
ecosystems, and deals in place to power next-generation
consumer video experiences for operators on
set-top boxes, mobile devices and the web, Harrison is
at the forefront of the multiscreen future. He advocates
treating all content in a uniform manner, regardless of
length or origin. " We're continually stuck in these debates
about whether this content is for millennials, " says
Blair, " and whether anyone will watch it on TV. There's
a continuum of content, people and devices. So let's
fi gure it all out in that context. "
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Bill Harvey
CO-FOUNDER & CHAIRMAN
RESEARCH MEASUREMENT
TECHNOLOGIES
Harvey's unique view on advertising,
emergent tech, user experience and
traditional issues coupled with a sharp
ability to communicate complex insights has made
him a highly sought-out consultant on the industry
scene. With his other partners at Research Measurement
Technologies, he has championed science-based
methods for identifying and optimizing brand ROI and
tune-in ROI optimization for cable programmers and
networks and marketers. A believer in research science,
Harvey sees a need to increase its use in the
multiscreen future to bring about more personalized
programming recommendations " as to truly understand
the psychological attributes of specifi c content and
specifi c viewers drawn to that content. "
Michael Her
CTO
NEULION INC.
NeuLion has been moving full-speed
ahead, with the announcement in April
that its Digital Platform and Encoder
were certifi ed to enable Nielsen measurement
on Nielsen's Digital in TV Ratings product.
The certifi cation means NeuLion content partners can
add digital audiences to their national and local TV ratings.
His team worked closely to seal the deal, which
brings increased value to the company's customers as
NeuLion works to enable the feature in all streaming
services it powers going forward.
Alison Hoffman
CMO
STARZ
Starz's marketing chief has had a banner
year. With Hoffman at the helm,
Starz last spring launched a comprehensive
new look and brand positioning,
Starz: Obsessable-a nod both to the content
creators across Starz networks, and their passionate
contingents of fans. Hoffman also led the marketing for
the Starz app, which provides not only Starz streaming
subscriptions directly to consumers but also download
capabilities from the premium pay TV streaming service.
The app launched in April 2016 and in December
2016 was named by Apple as one of Apple TV's " 10
best apps of the year. "
March 2017
Cablefax: The Magazine
http://www.cablefaxmag.com
Cablefax The Magazine - March 2017

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