Cablefax The Magazine - May 2015 - 50

78. CULTURE CLUB
Stephen Friedman
culturally relevant programming - like the
acclaimed documentary " Laverne Cox Presents:
The T Word " -to MTV2 and Logo. As the head
of MTV2, Logo and mtvU, McCarthy has struck
a deal to bring former " Doctor Who " showrunner
Russell T. Davies' dramas " Cucumber " and
" Banana " across the pond as part of Logo's
burgeoning scripted fare. Like Friedman, McCarthy
pursues programming that doesn't shy away
from addressing cultural and social issues.
Title: President, MTV and Logo
Years in Cable: 17
Education: Wesleyan University
Best Advice in 7 Words or Less:
Do well by doing good.
Chris McCarthy
Title: GM, MTV2, Logo TV and mtvU
Years in Cable: 10
Education:
BS, Commerce and Engineering,
Drexel University; MBA,
The Wharton School of Business at the
University of Pennsylvania
Best Advice in 7 Words or Less:
Dream big, then believe you can.
While Friedman continues to build on MTV's
legacy as a pop culture touchstone, he has also
brought his reputation for creating socially and
79. NEW HORIZONS
Ruben Mendiola
Title: President, NBC Universo
Years in Cable: 13+
Education: Ibero-American University, Mexico
Luis Silberwasser
Title: President, Telemundo Network
Years in Cable: 17
Education: BS, Industrial Engineering, Georgia
Tech, MBA, Harvard Business School
Last year, Mendiola led the relaunch of the
network formerly known as mun2 as NBC Universo,
NBCU's modern general entertainment
channel for Latinos. He's grown the channel's
carriage and subscriber base, achieved HD
carriage, developed and/or acquired new
series that express the brand. Meanwhile,
Silberwasser has spent the last year building
Telemundo's global brands and overseeing
the development and production of content,
including more than 800 original hours across
platforms in 2014. ■
50
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May 2015
Cablefax: The Magazine
I watch most programming on this device:
TV. But I have three in my office that are tuned
to MTV, Logo and MTV2 all day long, so it's not
much of a contest.
The day we get multiplatform measurement
is the day I... will finally get a complete and
honest accounting of how our audiences are
watching our shows.
If I could interrupt Kanye West just once,
I would tell him... thank you for interrupting
the VMAs! That was the watershed moment
in proving how social media could amplify TV.
Perfect Kanye - pushing forward the conversation
without even trying.
Twitter, Instagram or Snapchat? Twitter. You
won't find me tweeting anytime soon, but as a
news feed and real-time indicator of audience
sentiment, it's invaluable.
Desert island album: Far by Regina Spektor
McCarthy
The biggest innovation in cable over the last
year: Putting more power in the consumers'
hands with additional platforms.
If I had a show on YouTube it would be
called: " New York City at 4 a.m. " It would chronicle
all the crazy things I see walking my dog each
morning. You truly see a different side of New York:
the best, the worst and everything in between.
Favorite motivational book: The Power of
Positive Thinking by Norman Vincent Peale. It's
changed the way I live and the way I work.
If my office produced a viral video,
the background music would be:
" Victory Lap, " by Macklemore and Ryan Lewis. ■
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