Cablefax The Magazine - May 2015 - 55

88. SHOPPER'S CLUB
Mindy Grossman
Title: CEO, HSNi (pictured, top right)
Years in Cable: 9
Education: Manhattanville College,
George Washington University
Best Advice in 7 Words or Less:
Believing in yourself is a transformational power.
Bill Brand
Title: President, HSN & CMO, HSNi
(pictured, top left)
Years in Cable: 20
Education: BA, Science, Ohio University
Peter Ruben
Title: EVP, Affiliate Relations, HSN
(pictured, center right)
Years in Cable: 25
Education: MBA,
UCLA Anderson School of Business
Best Advice in 7 Words or Less:
If you don't ask, you don't get.
Judy Schmeling
Title: COO & CFO, HSNi
(pictured, lower right, right side)
Years in Cable: 20
Education: BS, FSU
Best Advice in 7 Words or Less:
Remain flexible & adaptable; listen to yourself.
Led by this forward-thinking executive quartet,
HSNi added yet another winning year to its shopping
cart. Overall 2014 sales increased 7 percent,
with digital sales jumping 13 percent. Grossman's
fearless mandate to disrupt and innovate across
all facets of the company sets a high standard
for the rest of the team, including Brand, who
added the role of HSN president last July. Under
his leadership HSN now reaches 5 million active
customers, an all-time high for the company. Ruben
has overseen an impressive year of cable and
satellite distribution, including a new relationship
with ION Media Networks, and provision of necessary
equipment to 1,000 affiliates to receive the
HSN Live digital signal. Schmeling spearheads the
operational aspects in the areas of broadcast distribution
and merchandise planning-two areas of
HSN's business that are unique to TV retailing.
Grossman
If I had a show on YouTube it would be
called... " You Can't Make This Stuff Up! " Seriously,
every day at HSN is an adventure!
My favorite newfound hobby: Paddleboarding
Cablefax: The Magazine
Favorite vacation spot: Nihiwatu in Sumba,
Indonesia - Magical!
Favorite TV show as a kid: " Dark Shadows "
My favorite business/motivational book:
Give and Take by Adam Grant
Brand
Favorite screen: Any screen showing HSN,
which is just about any screen out there.
Apple iWatch or Rolex? iWatch 2+
Which character would I most want to
double-cross me on " Game of Thrones " and
why? John Snow. So I could transform his
style into a line of clothing on HSN.
Dish I can make and that would impress
a celebrity chef: My Pork Momofuku would
impress my friend HSN Chef Curtis Stone
Ruben
I watch most programming on this device:
Samsung 55-inch Smart TV.
Biggest cable innovation: TV Everywhere. I
watch a lot of TV on my iPad.
What's your favorite screen? My iPad!
My favorite newfound hobby: My wife has
gotten us hooked on playing bridge.
If my office produced a viral video, the background
music would be...
" Happy " by Pharrell Williams
Favorite vacation spot: Vail, Colo.
Schmeling
I watch most programming on: TV
What's your favorite screen? iPad
If I could interrupt Kanye West just once,
I would tell him... please be respectful!
I wish Congress would just... compromise.
If my office produced a viral video, the background
music would be... " Uptown Funk "
with Mark Ronson and Bruno Mars
Favorite vacation spot: St. George Island, FL
Favorite TV show as a kid? " The Brady Bunch " ■
May 2015
cablefaxmag.com
55
http://www.cablefaxmag.com
Cablefax The Magazine - May 2015

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