Cablefax The Magazine - May 2015 - 59

94. DISPLAYING FORTITUDE
Kent W. Rees
Title: GM, Pivot TV
Years in Cable: 19
Education: BFA, NYU Tisch School of the Arts
Best Advice in 7 Words or Less:
Don't be a jerk.
Rees has only been on the job a short time, but
he's already making waves and helping to put
Pivot on the map. With a growing slate that already
included noteworthy shows such as " Hit Record
on TV " and " Please Like Me, " Rees has taken this
fledgling network to new heights with " Fortitude, "
a critically acclaimed thriller set in a fictional arctic
town where an ancient discovery leads residents to
some dark places. Rees is of course no stranger to
cultivating hits: He helped launch hit reality series
" The Bachelor " and " The Bachelorette " on ABC.
Rees
The day we get multiplatform measurement
is the day I... say there's the proof that
niche brands matter more than ever.
I wish Congress would just... embrace thirdparty
politics to smash the deadlock.
Favorite vacation spot: The Palm Springs
Desert island album: Bringing It All Back
Home by Bob Dylan
Favorite TV show as a kid: " Futurama "
The last time I had a good laugh was... in
the last five minutes with my funny,
funny kids.
My favorite business/motivational book:
The Myth Of Sissyphu by Albert Camus ■
95. PROGRAMMATIC SOLUTIONS
Mark Lieberman
Lieberman made a strong impression during his
first year at Viamedia by overseeing the cable
ad-rep company's programmatic buying platform,
placemedia. The system now reaches 210 television
markets, allowing it to place national ad buys based
on audience segments instead of just networks.
Now that he has laid the groundwork, Lieberman is
focused on expanding the company's services and
staying ahead of the technology curve.
Title: President & CEO, Viamedia
Years in Cable: 20
Education: BSME, Tufts University; JD, Benjamin
N. Cardozo School of Law
Best Advice in 7 Words or Less:
Always remember-it's all about the team.
96. TV ONE & ONLY
Alfred C. Liggins, III
The biggest innovation in cable over the last
year: Programmatic TV
Favorite screen: iPad
Favorite vacation spot: Montauk, N.Y.
Favorite TV show as a kid: " M*A*S*H "
My favorite business/motivational book:
Boys in the Boat by Daniel James Brown ■
president this January, Siegel previously
spent a decade as vice chairman at UP and
helped launch Earvin " Magic " Johnson's
Aspire. In his new role he'll build on the
success of TV One's originals, including
" Unsung " and " R&B Divas LA, " and he'll
further develop the live, daily news program
" News One Now. "
Title: Chairman, TV One
Years in Cable: 11
Education: MBA, Wharton
Best Advice in 7 Words or Less:
Do what you love, love what you do.
Bradley Siegel
Liggins
Apple iWatch or Rolex? Rolex
Twitter, Instagram or Snapchat?
Twitter-Check out @rolandsmartin
The biggest innovation in cable over the
last year: INTX: the Internet and Television
Expo, NCTA's annual conference
My favorite business/motivational book:
There are many, but a favorite is Steve Jobs
by Walter Isaacson
Siegel
I watch most programming on this device:
Sony 4K HDTV
Title: President; TV One
Years in Cable: 23
Best Advice in 7 Words or Less:
Early to bed early to rise, advertise!
Under Liggins' direction, TV One scored its
highest-rated programming event in network
history with the inaugural airing of the 45th
NAACP Image Awards. Original programming
hours are up 40 percent, and now he's
joined by the experienced and successful
media exec Brad Siegel. Named network
Cablefax: The Magazine
May 2015
I wish Congress would just... do what they
are paid to do and what their constituents
want them to do.
The Awards show the industry needs right
now is: Not another awards show.
Favorite vacation spot: Amalfi, Italy
Favorite TV Show as a kid: " Little Rascals "
The last time I had a good laugh:
Watching the Justin Bieber Roast
Dish I can make and that would
impress a celebrity chef:
Linguini with clams and artichokes
My favorite business/motivational book:
The Battle For Your Mind ■
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