Cablefax The Magazine - November 2010 - 14

Most Powerful Women in Cable 2010: The Top 50
significant ratings growth.
Freeman on Kids' Habits: " Our
quest is to find intriguing ways
of messaging our content;
tactics include viral seeding on
social nets, gaming platforms,
mobile and iPad apps. "
42. Christina Norman
CEO, OWN
Norman's got a major job
ahead in '11- launching
OWN, one of the biggest
startups in memory.
Norman on 2011: " The biggest
opportunity we have is a
product of the environment.
We have the ability to take
advantage of new technology,
new learning and collaborate
with the creative community in
a fresh way to deliver on OWN's
promise to our audience. "
44. Laura Nathanson
EVP, Ad Sales, ABC Family
Nathanson is in an enviable
spot, heading ad sales at a network
whose ratings are soaring.
Nathanson on '11: " We want to
keep up the incredible momentum.
We've built a top 5 net in
key demos, become the viewing
destination for millennials,
and forged great relationships
with the ad community. "
Coleman Smith has driven
huge ratings growth, including
a near doubling of prime time
viewers from '07 to '09.
Coleman Smith on the
Future: " We look forward
to growing our audience,
particularly with young diverse
women, and establishing
Style as the premiere global
network and multi-platform
brand for women. "
just a programming event,
it's an extension of National
Geographic Society's Big Cat
Initiative, a long-term commitment
to address the global
crisis faced by these iconic
and endangered species. "
47. Gwen Marcus
EVP/Gen Counsel, Showtime
With a post that encompasses
legal and business affairs,
Marcus leads Showtime's
distribution deals team.
43. Beth Roberts
EVP, NBCU Cable Ent & Cable
Productions Business Affairs
Roberts' many accomplishments
include leading the
expansion of NBCU's cable
properties and shepherding
brand integration and digital
content deals.
Roberts on Branding:
" Advertising revenue is no
longer the domain of the
network; studios and the
production team now have a
seat at the table. "
14
46. Salaam
Coleman Smith
President, Style Network
cablefaxmag.com
45. Patty McCaskill
SVP/Chief Programming
Officer, Suddenlink
The dean of MSO programming
chiefs, McCaskill leads a team
that continues to successfully
make retrans deals for SD, HD,
VOD and broadband video.
McCaskill on Work-Life:
" Dispel the myth that we can
have it all. We can't. We need
to choose who and what in
our lives are most important
and focus on them. "
Marcus on Distribution:
" Our affiliates are gearing up
to take advantage of new
ways of distributing product.
Those considerations are
part of any agreements we
have. The challenge is to
monetize the distribution and
protect our investment in our
programming. "
49. Colleen Fahey Rush
EVP, Research, MTV Networks
Fahey Rush's research on
teens/millennials has looked
at spending, gaming and even
digital abuse.
Fahey Rush on Measurement:
" As content is consumed in
more ways across multiplying
platforms, improved measurement
is absolutely crucial for
us as an industry. Everything
hinges on measurement. "
48. Kiera Hynninen
EVP, Marketing, Nat Geo
Channel, Nat Geo Wild
Hynninen played a key role in
the launch of Nat Geo Wild,
and she'll be tasked with marketing
it in the year ahead.
Hynninen on Nat Geo Wild's
Big Cat Week: " More than
November 2010
50. Kelly Regal
EVP, TBS
The " typical day at work "
doesn't exist for Regal, who's
involved with everything from
HR to media-buying. TBS
turned to her for media strategy
when a tall, red-haired
comedian joined the fold.
Regal's Philosophy: " Time
and experience have taught
me to work hard, take risks
and try new things, listen
more than I talk and surround
myself with team members
whose strengths make us
better together. " ■
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Cablefax The Magazine - November 2010

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