Cablefax The Magazine - November 2010 - 26

More of The Most Powerful Women in Cable
Why Comcast is Involved
in Charitable Giving:
" Comcast's community
investment activities are a vital
part of our business strategy.
Brian Roberts has said that our
community investment is as
important as our investment
in technology. When Ralph
Roberts founded Comcast, he
was committed to creating
a culture that fostered community
service and employee
engagement. It is imperative
that the cable industry give
back to our communities. "
Favorite Gadget:
" BlackBerry "
Kids Net: " Breaking through
the vast array of content consumed
by today's audiences;
having well-written and wellcrafted
programming content
that resonates instantly to
draw kids' attention from their
current favorites; developing a
marketing strategy that makes
your content distinctive and
available everywhere! "
Top Travel Destinations:
" Idaho and both Dakotas! " (the
only states she's not visited)
ing solutions for their business
success. We also need to align
our internal customers with
what that means and build the
infrastructure to accommodate
these new business opportunities.
This will allow us to be an
indispensable partner. "
Vicki Lins
CMO, Canoe Ventures
In addition to her marketing
portfolio, Lins earlier this year
formed Canoe's advisory board
and was appointed its Vice
Chair. The board works to set
the agenda and standards for
advanced TV.
Most Proud of: " My 3-yearold
son recently catching his
first frog with his bare hands
in our stream and having a
big enough heart to let it go
after it spent three days in our
kitchen. "
Her Motto: " There is no
finish line. "
Gail MacKinnon
EVP, Government Affairs,
Time Warner Cable
Having built Time Warner
Cable's government relations
team from scratch after the
company's '09 spin-off from
Time Warner, MacKinnon is
creating an image and identity
for Time Warner Cable among
local, state and federal officials.
Biggest Challenge:
" Trying to keep the federal
government from regulating
the Internet. "
Top Travel Destination:
" Bora Bora "
Cindy McConkey
SVP, Corporate
Communications,
Scripps Networks
An innovator in media
relations and employee
communications, McConkey
has overseen everything
from employee newsletters
to DIY Network media kits to
community outreach initiatives
that have been recognized
with industry honors.
On Social Media: " It
provides greater reach and
more direct access to our
audiences, which is a plus. It
also requires an authenticity
and transparency in messaging
that I really appreciate. On
the other hand, some aspects
of social media have led to
a devaluing of accurate and
credible communications
that can be irresponsible and
frustrating. "
Her Motto: " Trust in the
Lord with all your heart and
lean not on your own understanding. "
Proverbs 3-5
Fran Mallace
VP, Field Management,
Cox Media
Margaret Loesch
President/CEO, The Hub
One of most successful and
well-connected programming
execs in the children's
and family category, Loesch
launched The Hub to 60 million
homes in October.
Launch Hurdles for a
26
A winner of 12 CAB awards,
Mallace has done nearly
everything there is to do in ad
sales at Cox, including regional
and national ad sales.
Biggest Challenge: " We
must ensure that we are
communicating relevancy with
our customers and truly understanding
their needs so we can
provide the best sales/marketcablefaxmag.com
utilizing
multi-platform marketing
and clever promotional
partnerships.
Challenge Ahead: " Making
something amazing happen in
the market without spending a
fortune. It requires a particular
level of strategic thinking,
imagination, teamwork, resourcefulness-and
some luck,
along with a great product, of
course. When everything works,
it is hugely satisfying. "
Top Travel Destinations:
" Italy is perfect in nearly every
dimension and my weekend
hideout in Breckenridge,
Colorado. "
Mary Meduski
EVP/CFO, Suddenlink
Communications
Meduski was instrumental
in raising $1.2 billion in the
high-yield debt market this
year, with the proceeds used
to refinance short-term bank
maturities, streamline Suddenlink's
capital structure and
pave the way for investment in
Project Imagine, a multi-year
capital expenditure program to
expand broadband capacity.
On Project Imagine: " It
will enable us to enhance our
customers' experience by
delivering more high-quality,
advanced digital video, highspeed
Internet and phone
services. "
Top Travel Destination:
" Santorini "
For most, a successful series
launch would constitute
a good year. Not Melton,
who's developed marketing
campaigns for several new
series, including TNT's Men of
a Certain Age, Memphis Beat
and Rizzoli & Isles.
On the Web, Social Media
and Marketing: " Social
marketing is a key component
in our marketing, but we
believe that it is integrated
with our overall marketing
strategy. It isn't a separate
strategy out on its own. It's the
connective tissue that shapes
and amplifies our marketing.
Content is our currency, and
we use social marketing to
let viewers personalize and
continue the storytelling of our
shows and brands beyond the
linear experience. We believe
in a continuous development
of conversations and dialogue
with viewers using the power
of social marketing. "
Her Motto: " Stop talking.
Start walking. " - L.M. Heroux
Nancy McGee
EVP, Marketing,
Starz Entertainment
McGee is leveraging Starz
Entertainment's original
programming success with
Spartacus to extend the brand,
Tricia Melton
SVP, Entertainment
Marketing, TBS, TNT,
Turner Classic Movies
November 2010
Laura Michalchyshyn
President/GM, Planet Green,
Discovery Health and FitTV
In 2010, Michalchyshyn launched
Planet Green's Verge primetime
programming block, which introduced
The Fabulous Beekman
Boys, Future Food and Dean of
Invention. It helped Planet Green
expand beyond a tip-driven eco
network to a destination for
broader entertainment.
Planet Green's Biggest
Challenge in '10: " There
is never only one challenge in
a year, but one that stands out
was leading Planet Green's
transition into becoming
Nielsen rated this fall. It's been
an exciting evolution for us
and our brand. "
One Word to Describe
Herself: " Passionate "
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Cablefax The Magazine - November 2010

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