Cablefax The Magazine - November 2010 - 31

grow our businesses, we'll
continue to be committed
to keeping our distinctive
voice across all of our brand
offerings, including IFC in
Theaters, IFC Midnight and
Sundance Selects. "
Motto: " If you're not first,
you're last. " (Inspired by Ricky
Bobby of Talladega Nights)
Sherman's Priorities:
" We've created tremendous
momentum at Logo in just
five years. I'm aiming for even
more success in '11 by growing
our ratings and ad sales
revenue beyond targets we hit
this year with fierce and original
programming that appeals
to the 'gaystream'-gays and
their families and friends. "
Her Motto: " What doesn't
kill you makes you stronger. "
worked on the operator and
programmer side, Simon is
one of Fox's top distribution
executives, overseeing dayto-day
activities for HD, iTV
and VOD. She's also been a
vocal force in NCTA's Battle of
the Bands challenge.
Lisa Sherman
EVP/GM, Logo
This year, Sherman shepherded
Logo into the world of Nielsen
ratings, hitting all the network's
targets. She also took on the responsibility
of overseeing Logo's
programming direction.
Julie Simon
SVP, Advanced Services,
Afiliate Sales and
Marketing, Fox Networks
A veteran executive who has
Biggest Challenge:
" We're facing increasingly
blurring lines across platforms
and content delivery
mechanisms. My biggest
challenge is how to protect
our economic ecosystem,
affiliate relationships, brand
identity and ratings while
creating opportunities for
growth in a technology
climate that's evolving faster
than our collective ability to
monetize and measure it. "
Most Recent Book:
" I'm re-reading The Elegant
Universe - a lay-person's
guide to string theory, general
relativity and quantum mechanics.
One of these days I
may actually understand it! "
planning items, including
new white space regulations,
and what kind of near-future
participation should we have
in the 3D broadcast world. "
Favorite Gadget: " My
Sirius Radio Sportster. I live
50 miles from my office; it
keeps me sane. "
Susan Stone
VP, Operations,
MLB Network
In 2009 alone, Stone oversaw
operations for MLB Network's
launch to 50 million homes-
the largest cable launch in
history. She also presided
over more than 2,300 live
hours of MLB Network studio
programming.
Biggest Challenge: " Being
able to manage the day-today
activities, plus address
bigger picture and long-range
Claudia Teran
SVP/Assoc Gen Counsel,
Business and Legal
Affairs, Fox Cable
Networks
Overseeing business and
legal affairs for several
Fox cable divisions, Teran
helped launch Fox Soccer
CableFAX's Top Case Studies in Cable Marketing & PR Guidebook
THIS ONE OF A KIND BOOK, from the publisher of CableFAX,
exempliies how cable programmers, operators and vendors cut through
the clutter to mount PR and Marketing eforts that worked, gained
revenue, ratings points and industry buzz. Each study demonstrates
some facet of ingenuity, innovation or integrated thinking, illuminating
communications as a function that has matured with poise and established
its indispensability to business practices.
Order your copy and improve your power of PR today -
www.cablefax.com/store/cfax
17907
CableFAX: The Magazine
November 2010
cablefaxmag.com
31
http://www.cablefax.com/store/cfax http://www.cablefaxmag.com
Cablefax The Magazine - November 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2010
