Cablefax The Magazine - November 2010 - 7

The Top 50
dollar, cross-company ad
sales, Zalaznick also is an icon
in women's and reality TV.
Cable Should: " Draw its growth
energy from moving beyond the
'cable should' mindset. Cable
actually is a complex set of
content-driven businesses that
should follow, but never chase,
audience appetites; should
consider itself the big tent
distribution platform while serving
emerging, undermonetized
ones; and should continue to
hone... products around the
sharpest brand vision to stay
vital in a more blended, aggregated
world of choice. "
a devotion to build strong
relationships throughout
cable, Bergman's marathon
days routinely start at 4 am,
fielding email. " She's one
of the best technologists in
cable, " says Canoe Ventures
CTO Arthur Orduna. Agreed.
Cable Should: " In addition
to maintaining a healthy
focus on innovation, cable
must take good care of its
customers. We must listen
to them, and execute with
able strength. "
its stable of powerhouse cable
networks, Baker is one of the
key executives at the helm of
both traditional and multi-platform
growth.
Baker on Multiplatform Distribution:
" The biggest challenge
is navigating the complex world
of multi-platform content delivery.
The days of less-complicated
linear carriage agreements
are behind us. "
growth with strong event
programming, such as Sister
Wives and our 8-part event
Sarah Palin's Alaska, which
premiered November 14. "
14. Jacqueline
Hernández
COO, Telemundo
12. Nancy Dubuc
President/ GM, History
& Lifetime
8. Jill Campbell
SVP, Eastern Operations, Cox
The highest-ranking woman
in cable operations, Campbell
oversees Cox systems across
several states.
Campbell on Competition:
" Stalwart competition from
phone and satellite companies
and constantly churning
threats from online competitors
mean that our front line is
continually challenged to learn
and master new information. "
10. Amy Banse
President, Comcast
Interactive Media/ SVP,
Comcast Corporation
Amy Banse has been the
leading exponent behind
Comcast's TV Everywhere
(XFinity TV) efforts as well as
Fancast.
Banse on TV Everywhere:
" Xfinitytv.com is a significant
step in the right direction, but
we need more. We need to
figure out how to deliver all
content to all screens under an
economic model that works
for programmers, distributors
and customers alike. "
The chattering classes continue
to wonder what the History
chief will do with Lifetime now
that it's in her portfolio. After
just three years, she turned
History into a top 10 network.
Dubuc on Lifetime: " Our legacy
and brand equity gives us a
solid mountain to climb as we
reinvigorate our programming
slate for today's woman. "
A marketing and sales guru,
the affable Hernández is in a
great place at Telemundo and
Mun2 as the 2011 Census is
expected to underscore the
Hispanic market's importance.
Hernández on Growth: " At
Telemundo we continue to
grow our audience by offering
our content on the many
platforms people consume
and connect to. "
9. Nomi Bergman
President,
Bright House Networks
Fueled by a fierce dedication
to her employees and
CableFAX: The Magazine
11. Bridget Baker
President, NBCU TV
Networks Distribution
As NBCU continues to grow
November 2010
13. Eileen O'Neill
President/ GM, TLC
Humble and widely liked,
O'Neill is enjoying huge ratings
at TLC courtesy of series
like Jon & Kate and Sister
Wives. which consistently
pierce the pop culture
consciousness.
O'Neill on Programming:
" Our goal is to continue
15. Colleen Abdoulah
CEO/Chairwoman, WOW!
Under Abdoulah's leadership,
overbuilder WOW! is a
customer-service dynamo.
It was rated the top provider
in video, Internet, phone and
bundled services earlier this
year in Consumer Reports.
Abdoulah on Competition:
" The challenge is to maintain
a reasonable level of price/
value in consumers' minds
by not cheapening our great
products and services with
deep promotional discounts. "
cablefaxmag.com
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Cablefax The Magazine - November 2010

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