Cablefax The Magazine - November 2011 - 4

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BABY STEPS...
Every year as we compile the Most Powerful Women issue, we're tempted to
once again point out the struggles women in cable continue to face. But let's
take a step back: Things are improving. The process has been slow-sometimes
painfully slow-but it's a process nonetheless. Consider some stats
from the WICT-NAMIC survey released during Diversity Week last month:
* In 2011, 20% of cable's corporate board members were women, which
while still too low compares with only 16% for Fortune 500 organizations.
Here cable is ahead of most industries.
* The number of women in executive and senior-level executive positions rose
from 25% in 2009 to 30% in 2011. That's quite a leap in two short years.
* In 2011, nearly a third of the 10% highest paid employees were women.
Programmers do better here with 32% vs. operators' 25%. Let's hope this
number rapidly approaches a more appropriate 50% in the coming years as
more women move up the ladder and replace some of the old guard.
Of course, hurdles remain. For example, the WICT-NAMIC study pointed out that
the percentage of digital media executives-arguably the industry's future as more
content moves to non-traditional platforms-has declined on average fi ve points
to 31%. Sadly, this decline stemmed from the operator side where the percentage
dropped from 31% in 2009 to 21% in 2011. Programmers actually grew this
percentage from 37% to 40% over the same period. In partnership with WICT,
we're proud to highlight some of these smart and savvy Women in Tech on page
38, by the way.
So the industry has much work to do. But women continue to advance as their
insight and perspective adds immeasurable strength and resilience to an increasingly
competitive industry. " There are more women heading programming groups
than ever before, and on the operations side we are seeing women moving up the
ranks, " AETN pres/CEO Abbe Raven told us in these pages. " There is always room
for progress, but I am optimistic we are headed in the right direction. " She's right.
And as we compile this publication every year, it's such a treat to see all sides of
the incredible women who adorn these pages. In fact, asked to name their greatest
achievement, many of our Most Powerful Women cited their families fi rst. " On a
personal level, giving birth to my son in the back of a NYC taxi cab during a rainstorm
remains a favorite proud moment, " said MTV Networks' Tanya Giles. " After
that, I learned how to roll with the punches, no matter what. " Let's face it, guys.
That's serious moxy. And we need more of it in cable.
On a fi nal note-and speaking of smart and
capable women-a big thanks to contributing
editor Cathy Applefeld Olson, who has taken
over the managing editor role for CableFAX: The
Magazine, and who continues to be invaluable.
We couldn't do it without her. But when it comes
to the contributions of women, what else is new?
editorial
Executive Editor, CableFAX Group
Michael Grebb
Managing Editor
Cathy Applefeld Olson
contributors
Michael Grebb, Kaylee Hultgren,
Cathy Applefeld Olson, Chuck Taylor
advertising/business
vice president and group publisher
Diane Schwartz
(212) 621-4964, dschwartz@accessintel.com
Senior Vice President & Group Publisher
Debbie Vodenos
(301) 354-1695, dvodenos@accessintel.com
Publisher, CableFAX Group
Amy Abbey
(301) 354-1629, aabbey@accessintel.com
Associate Publisher, CableFAX
design/production
Joanne Moran, jmoran@accessintel.com
senior production manager
Joann M. Fato
(301) 354-1681, jfato@accessintel.com
director of marketing
Kate Schaeffer
(301) 354-2303, kschaeffer@accessintel.com
director of circulation marketing
Barbara J. Bauer
(301) 354-1796, bbauer@accessintel.com
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Cablefax The Magazine - November 2011

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