Cablefax The Magazine - September 2010 - 30

More of the Most Infl uential Minorities in Cable
a limited marketing budget
has made things interesting,
but the veteran cable
exec is up to the task. " That
forces us to be creative in our
partnerships with operators, "
she says.
Most Valuable Social Media
Tool for Business: Twitter.
" You can talk to your viewers
directly. It's also a great tool to
connect with people who may
not be receiving Si TV. "
World and a nationwide mobile
health tour with the Red Cross
and Verizon in conjunction with
TNT's HawthorRNe.
Favorite Recent NonCable
Marketing Campaign:
" American Ballet Theater's
digital initiatives, which aimed
to engage and retain ballet patrons
in challenging economic
times. "
Corps, which targeted 1 million
volunteers in fi ve years.
Best Non-Cable Marketing
Campaign: " Toyota's
Sierra Minivan. The television
commercials are hilarious,
and on the viral front, the Web
videos featuring the 'parents'
performing the branded rap
song is creatively written and
well executed. "
Favorite Food: " I've had this
confectionery battle with my
taste buds for years-Turtles
vs. Snickers. "
Terri Moore
Director, Diversity &
Inclusion
Time Warner Cable
Moore leads TWC's Diversity
& Inclusion Council, which
focuses on mentoring,
employee networks, disability
awareness, leadership development,
supplier diversity and
communications. She regularly
participates in business
workshops and is currently a
workshop leader for Monster.
com's Diversity Leadership
Programs.
Ariela Nerubay
SVP, Sales & Marketing
TuTv
Known for her creativity,
Nerubay continues to implement
effective marketing
initiatives, many resulting in
double-digit subscriber growth
for TuTv's affi liates. Strong
results continued through
the economic challenges of
the past few years, earning
Nerubay several marketing
awards from NAMIC.
Favorite Non-Cable Marketing
Campaign: " Old Spice
Guy. The use of social media
to generate buzz is brilliant. I
love the Facebook exclusive
content where the Old Spice
Guy actually responds to fans'
comments via posted videos. "
Monica Neal
VP, Emerging Markets
and Partnerships, TNT,
TBS and Turner Classic
Movies, Turner Broadcasting
System
Neal developed the Twitterboard,
which featured tweets
from fans in real time on an
LED billboard in Times Square
in support of the launch of
TBS' Lopez Tonight. She
oversaw high-profi le initiatives
this year including TBS' fi rst
partnership with Walt Disney
28
William Ortiz
VP, Corporate Marketing
Communications
Time Warner Cable
Marketing whiz Ortiz has
segued from focusing on
the multicultural audience to
helping lead TWC's campaign
in the general market. Ortiz
has been heavily focusing on
the company's new marketing
campaign, set to debut in the
fall that will " leverage our
brand essence and increase
our relevance to consumers. "
Favorite Non-Cable Marketing
Campaign: Apple iPod. " They've
mastered the art of selling
without making the consumer
feel as if they're being sold. I
also greatly admire their product
evolution and innovation. It's
fi rmly rooted in delivering on
consumer needs and desires.
Their success has shown that
this is truly a winning strategy. "
Rebecca Nowlin
Director, Trade Marketing,
Outdoor Channel
Nowlin's busy year included
redesigning Outdoor's affi liate
Web site, launching multiple
local campaigns, managing the
network's participation in 10
national trade shows and maintaining
conservation volunteer
program Outdoor Channel
cablefaxmag.com
Perez-Brown notched deals
with Twentieth Television
for Prison Break and Sony
Classics for a series of
Latino-themed films that
are the cornerstone of Si
TV's new movie block. She's
the author of Mama: Latina
Daughters Celebrate Their
Mothers (HarperCollins). In
her " spare " time, she's an
adjunct professor at Columbia
University.
Favorite Travel Destination:
" El Conquistador Hotel
in Fajardo, Puerto Rico. No
matter how many times I
visit, I find a peaceful retreat
in this corner of the world. I
liked it so much I got married
there! "
Favorite Food: " Sweet Potato
Fries. I know. It's wrong.
But they provide comfort in
times of stress. "
Biggest Challenge
Negotiating with Cable
Operators: " The different
regions sometimes have different
goals from their local
systems. "
Bret Perkins
Sr Director, Public Policy
Comcast Corp
The winner of a Young
Leadership Vanguard, Perkins
is regarded as a rising star
at Comcast corporate, having
come over last year from
Comcast Cable. On the cable
side since '01 he helped
manage the growth of the
government affairs function
when it went from 22 states
and 2,500 communities to 39
states and 6K communities.
Currently, he fashions Philadelphia's
public policy agenda
in national communications
and technology policy.
Anna Peries
Manager, Sales &
Affiliate Marketing
Playboy TV
Charged with seeking out
and pursuing carriage
opportunities for Playboy's
programming across all
brands, Peries is known
for her intrepid negotiating
skills. But perhaps her
most unusual skill is in the
area of animal rescue. She
recently rescued a family of
ducklings lost in the parking
lot outside Playboy's offices.
After corralling them into
a box, she called animal
control and waited by them
until a professional rescue
worker arrived. " I went
to my supervisor and told
her I'd be working with my
laptop and cell phone in the
Marie Perez-Brown
SVP, Programming &
Development, Si TV
parking lot, " Peries says.
" Kudos to her. She didn't
even blink! "
September 2010
Ron Phillips
SVP, Employee
Engagement, Comcast
Comcast's former VP of Human
Resources was named
to this newly created post
in the spring. On Oct. 1, he
moves to Comcast's corporate
headquarters in Philly to begin
his new post. Overseeing
employee relations, labor
relations, compliance and
employee loyalty now falls
under his purview. He's
known among his peers as being
passionate about his fellow
employees. Phillips is equally
passionate about the role of
human resources in solving
business issues.
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Cablefax The Magazine - September 2010

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