Cablefax The Magazine - September 2012 - 42

DIVERSE EXCELLENCE...
DIVERSITY AWARENESS
LUNAR NEW YEAR VIDEO
GREETING - INTERNATIONAL MEDIA
DISTRIBUTION
To celebrate the " Year of the Dragon, "
IMD utilized video cameras to produce
a jovial video greeting to be sent to key
contacts, with staff shooting footage in
LA & Victoria Chinatowns and the NYC
Subway.
SECOND PLACE
BLACK AND LATINO - MUN2 -
NBCUNIVERSAL
THIRD PLACE
THE OUTSTANDING FILIPINO-AMERICANS
(TOFA) - GMA NETWORK, INC.
EXPERIENTIAL MARKETING
THE GAME - TEE TEE'S CLUCK TRUCK
TOUR - BET NETWORKS
For the Season 5 premiere of series " The
Game, " BET brought to life the show's
" Tee Tee's Cluck Truck!, " which traveled
across the country making stops in ive
key markets. A microsite let fans track the
truck and view pictures from each stop.
SECOND PLACE
EAT BULAGA LIVE IN SAN FRANCISCO
- GMA NETWORK, INC.
GRASSROOTS
KAPUSO ABROAD MAGAZINE - GMA
NETWORK, INC.
Kapuso Abroad magazine focuses on
campaigns tapping a stronger emotional
connection with GMA's global audience,
with news about homegrown programs
and celebrities.
SECOND PLACE
REED BETWEEN THE LINES - FAITH
BASED - BET NETWORKS
THIRD PLACE
BLACK HISTORY MONTH KNOW YOUR
HERITAGE - THE AFRICA CHANNEL
OUT OF HOME
BET AWARDS 11 OOH - BET NETWORKS
BET's
annual awards extravaganza always
features explosive performances, big surprises
and memorable moments-all conveyed
expertly by OOH's promo including
42
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wrapped buses, subway posters, taxi
tops, car cards, bus shelters and more.
SECOND PLACE
2011 VH1 DIVAS CELEBRATES SOUL
- VH1
PREMIUM
IMD 2012 4Q HOLIDAY GIFTS - INTERNATIONAL
MEDIA DISTRIBUTION
IMD stepped up its traditional annual calendar
sent to afiliates this year. " Tastes of the
World " featured dishes and food facts for
ethnicities IMD represents, and key afiliates
got Williams Sonoma holiday packs with
personalized aprons, spatulas and napkins.
SECOND PLACE
UEFA EURO 2012 FOOSBALL MAILING
- ESPN
THIRD PLACE
ENVIRONMENT FRIENDLY NONWOVEN
BAGS - GMA NETWORK, INC.
September 2012
PRINT
" A LITTLE PIECE OF
HOME " TFC 3Q GWP -
INTERNATIONAL MEDIA
DISTRIBUTION
To remind The Filipino Channel
and Filipino On Demand
subscribers how the nets can
bring them closer to home, IMD
used imagery of rolling hills,
illustrations of houses, a Filipino
celebrity cut-out and more. New
subs even got a special gift and
customized welcome letter.
SECOND PLACE
COX SAN DIEGO ASIAN FILM
FESTIVAL - INTERNATIONAL MEDIA
DISTRIBUTION
THIRD PLACE
BET AWARDS 11 VIEWERS' GUIDE -
BET NETWORKS
RADIO
NBA FAN NIGHT - TURNER
BROADCASTING SYSTEM, INC.
In an effort to capture more of the female
African-American market, NBA TV promoted
its NBA Fan Night, which let fans vote
on the games they want to see each week.
The campaign included heavy radio promo,
including interviews with NBA TV talent.
TELEVISION
TWC AND ESPN DEPORTES
SUPERCOPA SPOT - ESPN
With this innovative spot, the goal was
to drive awareness of soccer properties
available on ESPN Deportes and to Time
Warner Cable customers, and to increase
Facebook fans among tech-savvy and
sports-focused Hispanic males (18-49).
STYLED BY JUNE - VH1
To launch stylist June Ambrose's reality
show " Styled by June, " VH1 targeted
women (18-49) with a colorful, attitudeilled
on-air spot that ran on both VH1 and
VH1 Soul.
SECOND PLACE
VH1 BEHIND THE MUSIC - VH1
THIRD PLACE TIE
- PINOY INBOX - GMA NETWORK, INC.
- CON GARRA - FOX DEPORTES
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