P BrandConnect REACH YOUR CPI TARGET AUDIENCE WITH CONTENT THAT RESONATES WITH THE NEW BRANDCONNECT FROM CHEMICAL ENGINEERING Chemical Engineering's NEW BrandConnect allows you to connect directly with the Chemical Engineering audience by placing your content alongside relevant Chemical Engineering editorial content, maximizing discoverability in context. You benefit from aligning with the superior editorial expertise and journalistic integrity of the Chemical Engineering editorial team. Subscribers rely on the editors of Chemical Engineering to deliver industry news, technology fundamentals, and expert analysis of industry operations and trends. When we connect your brand to our sophisticated and engaged audience, while associating them with the leading trends and respected editorial experts, we get results. This is BrandConnect REDEFINED. New program, new pricing. 68.30% of readers read sponsored content (content generated by a product or service supplier) on websites.* * Source: 2020 Chemical Engineering E-Media Survey 44 91% of B2B brands utilize content marketing.** ** The Content Marketing Institute (CMI) CHEMICAL ENGINEERING WWW.CHEMENGONLINE.COM MARCH 2020 37044 15_CHE_080120_CLASS_p44-45.indd 44 7/20/20 1:11 PMhttp://WWW.CHEMENGONLINE.COM