David Koecher, Kate Flannery and Andy Buckley were all on hand to silence attendees' push notifications and ensure their custom OOO would go down in history. ELEVATE A PRODUCT LAUNCH To celebrate the holiday season and the launch of its new Zero Sugar product, whipped topping brand Reddi-wip introduced a new campaign powered by " How do you Reddi-wip? " messaging. Drumming up buzz for the new SKU and inspiring user-generated content, the brand worked with Cameo to develop a sweepstakes that encouraged Instagram users to show how they Reddi-wip on the platform. By following and tagging the brand, posting a picture of their favorite treat to top with Reddi-wip and using the hashtags #howdoyoureddiwip and #sweepstakes, participants earned one of three chances to win a private Cameo Call from Cedric the Entertainer, Carson Kressley or Carrie Ann Inaba. -Kait Shea HOW SWEET IT IS: Reddi-wip leveraged Cameo for its Zero Sugar product launch. SHOW AND TELL: Infiniti engaged talent to personally answer consumers' questions about its QX60 reservation program. eventmarketer.com DECEMBER 2021 EVENT MARKETER 33http://www.eventmarketer.com