Event Marketer and MRD December 2021 - 76

EDE
WEBSITE: edecorp.com OPENED: 1979 HQ: Chicago US WORK:
90% PORTFOLIO: 20x20s and Smaller: 15%; 20x20s to 50x50s:
50%; Bigger than 50x50s: 35% FABRICATION SPACE: 100k
STORAGE SPACE: 50k CLIENTS: Doosan, Ferrara, MHS
RFP CONTACT: Jay Menashe, menashej@edecorp.com
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DERSE
WEBSITE: derse.com OPENED: 1948 HQ: Milwaukee, WI US WORK:
97% PORTFOLIO: 20x20s and Smaller: 55%; 20x20s to 50x50s:
39%; Bigger than 50x50s: 6% FABRICATION SPACE: 212k
STORAGE SPACE: 367k CLIENTS: Dometic, Hologic, Samsung
Electronics N. Am. RFP CONTACT: Susan Riese, scriese@derse.com
R
A " Be Proactive " approach saw it through the pandemic,
enabling the family-owned company, in biz for 73 years, to
retain top talent and maintain most staffers. Investments
in thought leadership resulted in two eBooks, three white papers,
more than 25 blog posts, three webinars, a virtual event and several
success stories. Another bright spot: the central " tree " for SentinelOne
with chasing, color-changing LED lighting that represented
the flow of data across everyday life and made a bold statement at
RSA 2020.
Has stayed true to its core expertise, corporate interiors and
museum exhibits, which are known for their high-end, functional
designs since this family-owned fabricator's founding,
but this past year also focused on improving client service,
rebranding and client offerings. Leaned into content development,
including video and digital, and engineered a new rental structure
called Limitless. A recent exhibit for Ferrara Candy featured a
70-foot-wide LED wall, holographic fans to showcase product and
augmented reality for product information.
EWI WORLDWIDE
WEBSITE: ewiworldwide.com OPENED: 1979 HQ: Dearborn, MI
US WORK: 95% PORTFOLIO: 20x20s and Smaller: 5%; 20x20s to
50x50s: 20%; Bigger than 50x50s: 75% FABRICATION SPACE: 123k
STORAGE SPACE: 319k CLIENTS: Dana, Ford, Subaru RFP
CONTACT: Tonya McCutcheon, tmccutcheon@ewiworldwide.com
R
76
EVENT MARKETER DECEMBER 2021
Look for continued innovation from this independently
owned boutique with a global reach, like the 2021 evolution
of Subaru's immersive Wilderness Theatre experience at
the LA Auto Show. A previous version featured a log cabin-style
entryway, rocks, trees and an LED " river " flowing through the space.
It's also diving into QR codes for clients like Puma and Kia, augmented
reality, and haptic gesture controls that allow users to navigate
LED walls with immediate tactile feedback-no touching!
eventmarketer.com

https://www.edecorp.com https://www.derse.com https://www.ewiworldwide.com http://www.eventmarketer.com

Event Marketer and MRD December 2021

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