Event Marketer and MRD December 2022 - 29

Introduction by Rachel Boucher
Profiles and Roundtable by Juanita Chavarro Arias
ONE OF THE BIGGEST misconceptions about women in events
is that because women often represent a majority across the event
marketing industry, they must be doing well. But while women are
certainly visible in the event industry, their unique struggles are often
invisible. And that's where our annual special report comes in.
Take career progression. As one of our alumni wrote when we
solicited suggestions for topics this year, events often fall within " creative "
or " marketing " siloes of organizations. Because of that, there
lacks a clear career path for those who wish to advance out of events
and into broader business leadership roles-despite possessing the
people, brand and budget management skills that make them uniquely
suited for the jobs.
Women statistically shoulder the majority of the caregiving and
" home work " in their lives. And in events, the invisible work that they
do surrounding team care and communications often is underappreciated,
unrecognized or unquantifiable. (A stat worth noting from
the McKinsey & Company and LeanIn.org's 2022 Women in the
Workplace report: " 40 percent of women leaders say their DEI work
isn't acknowledged at all in performance reviews. " )
The good news is, women in events have emerged from a
pandemic crisis with an incredible new repertoire of skills, ranging
from health and safety logistics to technical production. We tackled
this and many other topics in two lively roundtable discussions last
month-one in New York City and one in Newport Beach, CA. But
as our participants explored, the most critical skills revolve around
people management. The leading-with-empathy and the emotional
intelligence that women are bringing to the table is helping organizations
address burnout, create a sense of psychological safety, embrace
flexibility and attract new talent. And it's all doing wonders for their
events and their audiences, too. We see you, women in events.
INSIDE
Page 30 - 10 Minutes With...
Page 35 - Recommended Reading
Page 36 - Women in Events Roundtable
The Participants:
* Ronnie Yoked, Head of
Experiential Marketing,
Anheuser-Busch
* Angela Smith, Head of Events and
Field Marketing, Atlassian
* Venita McLemore, Senior
Manager-Public Relations Events,
Amazon Web Services
* Lucy Cheng, Senior Brand
Manager, Hendrick's Gin
* Vandana Patel, Director, Event &
Experiential Marketing,
Ingram Micro Cloud
* Colleen Penhall, VP-Global
Corporate Communications,
Jeld-Wen
* Terrie Jackson, Experiential
Marketing Manager, Small
Business Experiences, Meta
* Keirsten Hammett, Partner, Head
of Production, Proscenium
* Megan Pulver, Executive Producer,
Riot Experience, Riot Games
* Deva Kehoe, SVP-Talent
Relations, Events and Promotions,
Showtime
* Tara Reilly, VP-Experiential &
Partnerships, Vox Media
Produced in
Partnership with:
eventmarketer.com
WINTER 2023 EVENT MARKETER
29
https://proscenium.com/ http://www.eventmarketer.com
Event Marketer and MRD December 2022

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