Event Marketer Fall 2022 - 17

FIELD REPORT
HONORABLE MENTIONS
TIKTOK'S CABANA
At the Co-Creation Station, attendees played with branded
effects and " duets, " a tool that shows different perspectives
side-by-side. Our creator helper @kahlilgreene, aka Gen Z Historian,
helped us make a duet with a " party " he had filmed previously,
so that whatever movement we chose to film earned a roaring
reaction from the group.
At the TikTok Creator Marketplace, attendees could peruse
the work of creators around the world and choose who to partner
with by using search filters, including geographical location and
topic, on an interactive screen. And at the TikTok Creative Center,
festivalgoers used a sliding wall to explore current trends on
TikTok, what posts are popular at the moment and useful data
by categories, such as industry and location. (Agency: In-house.)
Shutterstock
SRMG's AVATAR GENERATOR
The centerpiece of SRMG's cabana was a gigantic circular
structure sporting a massive door that called to mind a bank
safe you might find in a Hollywood heist movie. After entering
some personal information into an iPad and choosing
which 3D environment to place our forthcoming avatars in (an
ocean, mountains or desert), we were told to pass through
the door and stand still in the center of the circular space,
which was covered head to ceiling with cameras. Two quick
flashes later and voila, our avatar was born.
Attendees received their avatars by email a few minutes
afterward and were given the option of wielding it as
a SRMG-branded AR overlay or navigating their chosen 3D
environment via a desktop or smartphone. The latter option
also included a feature that took a screenshot of the scene
and automatically downloaded the pic to your device.
TikTok
SHUTTERSTOCK'S 3D MARKETPLACE
Shutterstock led with its 3D prowess, firstly with a colorful projection
of abstract imagery at the activation's entrance. Once
inside, guests could explore an AR showcase and unlock various
3D effects using their phones. The brand also offered up the
skills of celebrity photographer David Fisher, who took portraits
of attendees that were sent to festivalgoers via email after the
event. We're told that our very own personal NFT is still in the
works and will be delivered to our digital wallets on the MetaMask
blockchain... But we're still waiting on that one. (Agency:
Civic Entertainment Group.)
eventmarketer.com
SRMG
FALL 2022 EVENT MARKETER
17
IMAGE CREDIT: DAVID FISHER ( SHUTTERSTOCK)

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Event Marketer Fall 2022

Table of Contents for the Digital Edition of Event Marketer Fall 2022

Event Marketer Fall 2022 - Belly1
Event Marketer Fall 2022 - Belly2
Event Marketer Fall 2022 - Cover1
Event Marketer Fall 2022 - Cover2
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Event Marketer Fall 2022 - Cover3
Event Marketer Fall 2022 - Cover4
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