Event Marketer Fall 2022 - 92

MIRRORED MEDIA
CORE 1: Sponsorship Activations
CORE 2: Automotive Experiences
CORE 3: Influencer Programs
FOCUS SPLIT: 100% B-to-C
CLIENTS INCLUDE: Amazon Prime
Video, BMW, Mattel, Viacom,
WarnerMedia
WEB: mirroredmedia.com
A maker of " high-impact,
enduring lifestyle campaigns, "
Mirrored is flying high after
dozens of live activations this
THE KEY
Trending
Have recently racked
up awards and buzz.
Disruptor
Known for their
unconventional work.
Small But Mighty
Boutique shops making
their mark.
Fresh Face
On the It List for the
very first time.
Trailblazer
On the It List for a
decade or longer.
Multitasker
Have unique skillsets
in their repertoire.
Diverse-Owned
Are woman-, POC- and/or
LGBTQ+-owned.
B-to-B Powerhouse
Specialize in business-tobusiness
events.
past year, including drivethru
screenings, experiences
with enhanced protocols,
automotive tech activations at
CES, and the BMW IconicSounds
Electric concert during the IAA
Munich Auto Show. And to top it
all off-a wild stunt for TBS'
" Go-Big Show " that had
participants soaring 200 feet in
the air at full speed in branded
harnesses on SkyScreamer at Six
Flags Fiesta Texas in San
Antonio. Its experiential digital
streaming capabilities are also
way up there.
MOMENTUM
WORLDWIDE
CORE 1: Sponsorship Activations
CORE 2: In-Store/Retail Events
CORE 3: User Conferences/Events
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: American
Express, Coca-Cola, Microsoft,
Verizon, Walmart
WEB: momentumww.com
SPONSORED CASE STUDIES:
Learn more about this agency's
people, offerings and work by
turning to the page number.
92
EVENT MARKETER FALL 2022
This global experiential powerhouse
has pivoted into blended
events with innovations such as
DXD (Digital Experience Design)
and WhiteBox (its proprietary
virtual experience platform)
and is investing in new talent-
engineers, UX developers, 3D
modelers and digital strategists.
The result? Twenty pitch wins,
new clients and future-focused
experiences that work across hybrid,
physical and virtual worlds,
like the live and virtual Walmart
Homecoming concert series that
celebrated students and teachers
in a big, bold way.
MKG
MKTG SPORTS +
CORE 1: Launch Events
CORE 2: Sponsorship Activations
CORE 3: Pop-ups
FOCUS SPLIT: 75% B-to-C,
25% B-to-B
CLIENTS INCLUDE: Delta Air Lines,
Grubhub, Heineken/Dos Equis,
Meta, Target
WEB: thisismkg.com
Creative campaigns, live
experiences, digital and virtual
summits are all part of the
action at this woman-owned
agency known to create growth
and inspire change. Take the
36-piece, 8-foot-by-10-foot brass
jukebox shaped as the Dos Equis
" XX " logo-and 19,000 beers
sampled-that wove the brand
into college tailgating parties. Its
out-of-home, social, influencer
and digital campaign for
Grubhub drove millions of pretty
tasty impressions in New York,
Boston and Chicago, too-a
600-percent increase in new
diners versus the prior week, the
most in a single day.
MOSAIC
CORE 1: Launch Events
CORE 2: B-to-B Conferences
CORE 3: In-Store/Retail Events
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Google, Happy
Money, Michelob ULTRA,
Pontoon, Stella Artois
WEB: mosaic.com
Two new co-managing partners,
Debbie Kaplan as chief delivery
officer and Justine Greenwald as
chief creative officer, both from
WPP, bring a fresh approach
to agency culture and client
success, while Tony Ciresi, svpcommerce,
now leads the group's
shopper marketing practice.
Recent work includes what client
Happy Money called a " best-inclass
brand experience " at its
first Happy Con, and a hybrid
" The Ultimate Ride " for Michelob
ULTRA's fitness platform
at Petco Park that accommodated
more than 600 in-person
riders and 1.6 million livestream
viewers.
ENTERTAINMENT
CORE 1: Sponsorship Activations
CORE 2: B-to-B Conferences
CORE 3: Influencer Programs
FOCUS SPLIT: 60% B-to-C,
40% B-to-B
CLIENTS INCLUDE: Ally, IBM, Mars
Wrigley, Procter & Gamble,
Toyota
WEB: mktgse.com
An agency with a finger on the
pulse of the industry, MKTG's
in-house Sponsorship Research
International (SRI) report
released last year surveyed
24,000 fans across 20 countries
for thoughts on live events,
brand awareness and activation-talk
about juicy data for
clients. Also added Workday to
its impressive client list. And
how about that multifaceted,
high-end hosting experience for
Mars Wrigley at last year's Super
Bowl with a VIP hospitality suite
and a Snickers NFL training
camp with superstar players.
Sweet.
MOTIVE
CORE 1: Launch Events
CORE 2: Sponsorship Activations
CORE 3: Multicultural Events
FOCUS SPLIT: 100 % B-to-C
CLIENTS INCLUDE: DICK'S Sporting
Goods, Lay's, Mtn Dew, Pepsi,
Ruffles
WEB: thinkmotive.com
This Denver-based crew has
always been comfortable being
uncomfortable, a mantra that has
been stenciled on its walls for
over a decade and that plays out
in breakthrough experiences and
flawless executions for clients in
fashion, gaming, music, art,
culinary and sports. Got into the
content game before the
experiential industry knew it
needed it via in-house capabilities
in brand experience and
storytelling, but also offers
clients expertise in digital, social
and cultural insights. Part of
Project Worldwide, it enjoys the
backing of George P. Johnson,
Spinifex and other secret
weapons across the industry.
eventmarketer.com
http://www.mirroredmedia.com http://www.thisismkg.com http://www.mktgse.com http://www.thinkmotive.com http://www.mosaic.com http://www.momentumww.com http://www.eventmarketer.com
Event Marketer Fall 2022

Table of Contents for the Digital Edition of Event Marketer Fall 2022
