Event Marketer September 2021 - 41

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EXECUTIVE Q&A
JEFF SNYDER
JSNYDER@INSPIRAMARKETING.COM
203.939.1300
INSPIRAMARKETING.COM
Give us a quick version: How do you describe your company?
Inspira is, and always has been, fiercely independent. When we
launched Inspira more than 13 years ago, we wanted to create a
different kind of agency-one that put people over profits and
treated our clients' business like it's our own. This philosophy is
reflected in our unique EQ x IQ approach to developing creative
solutions. We begin by viewing the client, customer, and consumer
experience through an empathetic lens and layer those insights
with business intelligence. And, the extraordinary results speak for
themselves; we continue to attract and retain top-tier talent and
enjoy long-term relationships with our clients.
What's different about your company in 2021 versus 2020? And
as a leader, what's different about you?
This year has tested agencies more than we ever thought possible,
and ultimately, that's a good thing for everyone. For Inspira, it's
made us even more empathetic leaders - for our people, for our
clients and their businesses, and for the consumer. It's made us
more accountable for diversity, equity, and inclusion within our
agency and more aware of how people who are different than us
experience things. We listen more closely to their stories and take
our cues from those both in-and-outside our agency who have lived
experience.
For our clients, we've built upon our experiential roots and applied
that expertise to a broader range of marketing channels. Our
independent edge allowed us to pivot quickly, drive innovation
faster, and we continue to grow our agency's digital and creative
capabilities. From our perspective, the future of brand experiences
is limitless.
Describe your agency-what makes it unique and how are you
different from the competition?
We were founded on the principles of people, purpose, and
passion. We put our people first, give them a purpose larger than
themselves (in our case, it's the fight to end childhood cancer), and
encourage passion - passion for learning, passion for our clients'
business, passion for creating mind-blowing brand experiences.
That's what we do.
At our heart we're entrepreneurs and we've maintained that
roll-up-your-sleeves-and-get-it-done-flawlessly mindset. We've
literally interacted with millions of people at every point of bringing
products and services to market, from brand innovation teams, to
distributors, to retailers, to gatekeepers, to the end consumer. We
know what makes each person in the process tick, what lights them
up, and most important, what changes their behavior. Our success
has come from applying that empathic understanding, along with
deep knowledge of the brands and businesses we work with to
develop creative solutions that work for every person involved.
What are your core strengths and how are you using them to
serve your clients right now?
Our core strength has always been - and will continue to be - our
people. Through our national team, we're able to uncover insights
in real time, bring that intelligence to our clients, and quickly make
decisions around our programming. Our business and industry
expertise has been critical throughout the pandemic as the range of
factors and regulations changes across different markets. This has
been invaluable to our clients and further established our credibility
as trusted business advisors.
What do your long-time clients say about you? Why do they
come back year after year?
We get results. Our clients come back year-after-year because we
treat their business as if it were our own. And, we love a challenge.
We never say " no " . We're entrepreneurs ourselves so we know how
to find innovative ways to get things done - and we do them well.
How are you continuing to evolve in the " post-pivot "
environment? What new capabilities are you offering that will
help meet clients' current pain points?
Well, I think we're now in the " post-pivot-pivot " environment and
will be for some time. We view this as an opportunity to be more
imaginative and innovative than ever. Inspira has a full suite of
marketing, business, and creative services, but now more of our
clients are taking advantage of them. This allows us to address
multiple pain points in the customer journey for them with a fully
integrated experience.
If you could make one wish for this industry and have it come
true, what would it be?
Success for everyone. A rising tide lifts all ships.
eventmarketer.com
SEPTEMBER 2021 EVENT MARKETER 41
http://www.INSPIRAMARKETING.COM http://www.eventmarketer.com
Event Marketer September 2021

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