Event Marketer September 2021 - 64

ACTIVENT
ADVOC8
CORE 1: Sponsorship Activation
CORE 2: Mobile Tours
CORE 3: Guerrilla/Street Events
FOCUS SPLIT: 85% B-to-C,
15% B-to-B
CLIENTS INCLUDE: FOX
Sports, The Nature's Bounty Co.,
Volkswagen of America
WEB: activentmarketing.com
RFP CONTACT: Tom Jacobs,
tjacobs@activentmarketing.com
81%
of brand
marketers expect
post-pandemic
experiential
marketing budgets
will match or exceed
pre-pandemic levels.
Source: EventTrack 2021
(eventmarketer.com/eventtrack)
Creative muscle, sports-activation
expertise, laser-sharp
execution and the ability to
retain and grow long-term
clients have propelled its
successful 13-year run. And
the momentum continues
with live events including
traveling football game-day
activations for Big Ten
Network, fan environments at
college football games for FOX
Sports, along with digital and
social activations. And we're
betting that large-scale
activations that began in
August for new client FanDuel
will be a winner.
AGENCY EA
CORE 1: B-to-B Shows/Events
CORE 2: User Conferences
CORE 3: Launch Events
FOCUS SPLIT: 10% B-to-C,
90% B-to-B
CLIENTS INCLUDE: DoorDash,
McDonald's, Molson Coors
WEB: agencyea.com
RFP CONTACT: Lucy Stratton,
lstratton@thisiseacollective.com
" Consider more
tiered packages and
additional a-la-carte
experiences for paid
conferences. Brands
can reap larger
revenue, planners
can get a clearer
understanding of
what concepts were
most impactful,
and attendees
will be committed
participants. "
Rick Cosgrove, President,
Agency EA
64
Founded in 1999 as Event
Architects, Chi-town's Agency
EA works with some of the
world's most reputable brands.
Always competitive, this year
launched EA Collective to
formally add branding (Storyhorse)
and broadcast capabilities
(Studio Sage) to its vast live
event production offerings.
Content development is a strong
suit-this year managed
DoorDash's Main Street Strong
program, Conagra's National
Sales Meeting, and Caterpillar's
live-action virtual presence at
CONEXPO-CON/AGG, filmed at
a stadium with celebrity hosts
and 20 cameras in the mix.
EVENT MARKETER SEPTEMBER 2021
CORE 1: Global Event Programs
CORE 2: Sponsorship Activation
CORE 3: Influencer Programs
FOCUS SPLIT: 5% B-to-C,
95% B-to-B
CLIENTS INCLUDE: National
Association of Manufacturers,
Radio Television Correspondents
Association, YouTube
WEB: advoc8.com
RFP CONTACT: Michaela
Albano, michaela@advoc8.com
After five years, this D.C.-based
house is no longer the new kid in
town. And, it's learned a lot
along the way. It shifted focus
last year to content creation,
brand merch and custom gifting
experiences, and going forward
is looking to integrate experiential
merchandise projects with
live event strategies. Its strength
remains communications,
however. Clients are typically
communications teams targeting
audiences dedicated to changing
the world-policy makers,
employees, thought leaders and
consumers with purpose.
ALL TERRAIN
COLLECTIVE
CORE 1: Launch Events
CORE 2: Pop-ups/Retail Events
CORE 3: Viral Marketing/Stunts
FOCUS SPLIT: 90% B-to-C,
10% B-to-B
CLIENTS INCLUDE: Airbnb,
Ferrari, Quaker
WEB: allterrain.net
RFP CONTACT: Brook Jay,
brook@allterraincollective.com
Female-founded in 1998 as a traditional
agency and retooled 20
years later as a collective of talent,
subject matter experts and
member agencies, All Terrain
last year found itself well-positioned
to pivot to virtual and still
bring some live events to fruition.
Take the Ferrari first-ever
virtual launch event. The
yearlong campaign comprised a
private gated experience, charitable
and celeb collaboration and
an award-winning short film and
revved up 64.2 million impressions,
an estimated 4.5 million in
reach and unprecedented sales
returns.
AGENC
CORE 1: User Conferences
CORE 2: Viral Marketing/Stunts
CORE 3: Press Events
FOCUS SPLIT: 70% B-to-C,
30% B-to-B
CLIENTS INCLUDE: Billboard,
Hulu, Sundance Film Festival
WEB: agen-c.com
RFP CONTACT: Jake Scanlan,
jake@agen-c.com
When world-class brands like
Dior, Louis Vuitton, GOOP,
Amazon and Disney are looking
for live shows, live-streams,
virtual and hybrid events, they
turn to this shop, the firepower
behind one of the most significant
programs of 2020-the
Sundance Film Festival
attended by 600,000 guests.
The seven-day, 18-event virtual
experience was a groundbreaking
first for Sundance and
reached three times the audience
as its in-person event. Then
they did it again for ESSENCE
Black Women in Hollywood
Awards. And let's not forget the
Huluween experience for Hulu
that went viral on Reddit.
ALLIED
EXPERIENTIAL
CORE 1: Sponsorship Activation
CORE 2: Mobile Tours
CORE 3: Pop-ups/Retail Events
FOCUS SPLIT: 80% B-to-C,
20% B-to-B
CLIENTS INCLUDE: Amazon
Treasure Truck, NFL Players
Association, Sonic
WEB: alliedexperiential.com
RFP CONTACT: Matthew Glass,
mglass@alliedglobalmarketing.com
One of the " hottest things to do "
in L.A. last year? According to
the LA Times, it was the AEXdesigned
and produced pop-up
for Amazon Halo and Re-Spin,
Halle Berry's wellness brand,
which also took place across the
country, and is just one example
from this small nimble team
that's part of a global marketing
powerhouse. Offices sprinkled
across North America and
Europe support local and
national programs and integrated
campaigns for a diverse
client roster.
eventmarketer.com
http://www.agen-c.com http://www.activentmarketing.com http://www.advoc8.com http://www.eventmarketer.com/eventtrack http://www.agencyea.com http://www.allterrain.net http://www.alliedexperiential.com http://www.eventmarketer.com
Event Marketer September 2021

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