Event Marketer Spring 2022 - 11

[ hospitality ]
CLICKBAIT: BUSCH LIGHT OFFERS ICE FISHING FANS A FROZEN RETREAT
AT A BRANDED ICE SHANTY IN MINNESOTA
If ever Busch Light wanted to prove that it knows its audience, the beer brand nailed it with a fully-branded
shanty designed to engage a segment of its outdoorsy target: ice fishing diehards. Following
the rollout of its ice fishing-themed beer cans, Busch held a social media-based sweepstakes that gave
fans a chance to win a week-long stay at the Busch Ice Shanty located on Minnesota's Mille Lacs Lake.
The tiny branded abode was equipped with electricity, heat, a fridge chock-full of Busch Light, a bathroom,
a small kitchenette, two single beds and a dinner table. Décor was rugged, with a wooden interior
and tackle-themed curtains. And, naturally, it featured six holes with lines to enable fishing around the
clock. Outside the shanty, Adirondack chairs and a cooler offered a place to literally chill. Following the
sweepstakes winner's stay, the shanty was available to rent for the rest of the season through The Red
Door Resort. You know what they say: you've got to bait the hook to catch the fishermen (Agency: M&C
Saatchi Sport & Entertainment).
[ deliveries ]
THIS DELI BRAND CONSOLED BENGALS FANS AFTER THE SUPER BOWL
WITH FREE 'EMOTIONAL SUPPORT HOT DOG' DELIVERIES
There's a whole lot of hype around brand experiences in the leadup to the Super Bowl, particularly this year's
matchup between the Cincinnati Bengals and the Los Angeles Rams, who ultimately clinched the win. But
instead of focusing its efforts on pre-game activities, deli brand Dietz & Watson turned its attention to an
often-untapped target: fans of the losing team who are mourning the next day. Seizing the opportunity to
console fans while spotlighting one of its top products, the brand offered up emotional support dogs-hot
dogs, that is. Any fan who tweeted #DietzSupportDogs 

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Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022

Event Marketer Spring 2022 - 1
Event Marketer Spring 2022 - 2
Event Marketer Spring 2022 - 3
Event Marketer Spring 2022 - 4
Event Marketer Spring 2022 - 5
Event Marketer Spring 2022 - 6
Event Marketer Spring 2022 - 7
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Event Marketer Spring 2022 - 11
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https://www.nxtbook.com/accessintelligence/EventMarketer/evm_sb_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_october-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_june-2024
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_mrd_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_december-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/evm_september-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-fall-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-april-2020
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