Event Marketer Spring 2022 - 15

tal destination. These days, nearly every
attendee has a smartphone that will provide
access to program information with a few
taps. WOC made the move to eliminate
its traditional paper program at this year's
show, but made an extra effort to provide a
smooth transition to its replacement.
" We thought, what are the things that
we can do that would make it more sustainable
and still very user-friendly? " says James.
" So, we started using a pre-show planner
that we'd always had just prior to the show,
which was digital and very well-received.
We decided we'll mail it twice-we'll make
it the pre-show planner and we'll make it
the online guide. Everything's connected.
It's all linked. That has worked very well,
and we no longer print 60,000 handouts. "
4.
USE BIODEGRADABLE
SIGNAGE
Signage can be a big offender when it
comes to sustainability, particularly at large
trade shows, so reducing the number of
signs on-site is a step in the right direction.
But it's also critical to ensure the ones you
do use are made of sustainable materials.
At WOC, there was a " fewer but better "
approach with a smaller number of event
eventmarketer.com
signs all made of biodegradable materials.
5.
SECURE A SUSTAINABLE
PARTNER
Where it makes sense, consider working
with a sponsor that can help advance
your on-site
ROOTS AND LADDERS:Everyone in the event
ecosystem, from vendors to exhibitors to
the venue, helped contribute to a more ecofriendly
World of Concrete experience.
sustainability efforts-and
then think about putting the money saved
toward a green initiative. One of the major
ways organizers formalized WOC's commitment
to sustainability this year was by
collaborating on a renewable energy sponsorship
with one of its biggest exhibitors,
HILTI, a company that makes construction
and manufacturing products, and participates
in global sustainability efforts.
James says the strategy makes most
sense when you can partner with an exhibitor
to sell a sponsorship to benefit the
sustainability of the event as well as their
own desired efforts.
" That certainly has an impact and it
did this year for us with HILTI, " she says.
" It helped in that people saw HILTI as
a sponsor of this renewable energy and,
'Hey, they're using renewable energy at
WOC. What else might they do? What else
might we do next year?' It has an impact. "
-Kait Shea
SPRING 2022 EVENT MARKETER
15

http://www.eventmarketer.com

Event Marketer Spring 2022

Table of Contents for the Digital Edition of Event Marketer Spring 2022

Event Marketer Spring 2022 - 1
Event Marketer Spring 2022 - 2
Event Marketer Spring 2022 - 3
Event Marketer Spring 2022 - 4
Event Marketer Spring 2022 - 5
Event Marketer Spring 2022 - 6
Event Marketer Spring 2022 - 7
Event Marketer Spring 2022 - 8
Event Marketer Spring 2022 - 9
Event Marketer Spring 2022 - 10
Event Marketer Spring 2022 - 11
Event Marketer Spring 2022 - 12
Event Marketer Spring 2022 - 13
Event Marketer Spring 2022 - 14
Event Marketer Spring 2022 - 15
Event Marketer Spring 2022 - 16
Event Marketer Spring 2022 - 17
Event Marketer Spring 2022 - 18
Event Marketer Spring 2022 - 19
Event Marketer Spring 2022 - 20
Event Marketer Spring 2022 - 21
Event Marketer Spring 2022 - 22
Event Marketer Spring 2022 - 23
Event Marketer Spring 2022 - 24
Event Marketer Spring 2022 - 25
Event Marketer Spring 2022 - 26
Event Marketer Spring 2022 - 27
Event Marketer Spring 2022 - 28
Event Marketer Spring 2022 - 29
Event Marketer Spring 2022 - 30
Event Marketer Spring 2022 - 31
Event Marketer Spring 2022 - 32
Event Marketer Spring 2022 - 33
Event Marketer Spring 2022 - 34
Event Marketer Spring 2022 - 35
Event Marketer Spring 2022 - 36
Event Marketer Spring 2022 - 37
Event Marketer Spring 2022 - 38
Event Marketer Spring 2022 - 39
Event Marketer Spring 2022 - 40
Event Marketer Spring 2022 - 41
Event Marketer Spring 2022 - 42
Event Marketer Spring 2022 - 43
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Event Marketer Spring 2022 - 45
Event Marketer Spring 2022 - 46
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Event Marketer Spring 2022 - 56
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Event Marketer Spring 2022 - 75
Event Marketer Spring 2022 - 76
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https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2023
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https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-summer-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-spring-2022
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-and-mrd-december-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-september-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-march-2021
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-december-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-august-2020
https://www.nxtbook.com/accessintelligence/EventMarketer/event-marketer-june-2020
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